5th Annual Forum on Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders (KOLs)

KOLs can serve many different roles to any one company which can, at times, lead to uncoordinated communication and lack of alignment between different departments.  Therefore, it is critical for companies to create an integrated approach to KOL engagement to improve relationships and optimize efficiency. 

CBI’s 5^th Annual Forum provides a platform for attendees to interact and discuss strategies for successful collaboration with KOLs throughout the product lifecycle.  Attend this conference and learn processes, communication strategies and guidelines for effective interactions with KOLs.

Topics being researched for 2008 include:

1. Qualifying KOLs
2. Overcoming conflicts of interest
3. Integrating effective internal strategies for KOL development
4. Determining fair market value

Hear what some of our previous attendees had to say:

“Networking with peers and listening to the Q&As greatly enhance the conference experience.”
– Jean Barilla, Associate Director, MedImmune

“Eye opening experience about the responsibilities and support needed to institute a KOL program.”
– Dana Rohulich, Market Director, Alk Abello

“The conference attracts all the best leaders in KOL development.”
– Elio Evangelista, Research Team Leader, Cutting Edge Information

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.