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DAY ONE THURSDAY, JUNE 22, 2017

7:30

Conference Registration

8:30

Chairperson’s Welcome and Opening Remarks

Jessica Nora, PharmD, MBA
Executive Director, Patient Engagement Strategies
Amgen

Looking Beyond the Traditional to More Targeted and Effective Engagement

8:45

Bring Insights Back into the Business by Listening to What Is Important to Patients

Beth Zaharoff
Director, Patient-Focused Drug Development
Tesaro

9:45

Who’s Got Game?
Apply Gamification to Improve Patient Engagement and Change Behaviors

Brian Lynch
Senior Director, Innovation
West Pharmaceutical Services

10:45

Networking and Refreshment Break

11:15

MULTI-PERSPECTIVE PANEL
Build Successful Collaboration with Advocacy Groups and Community Organizations

MODERATOR:

Beth Zaharoff
Director, Patient-Focused Drug Development
Tesaro

PANELISTS:

Gail Moore
Director, Global Patient Advocacy
Horizon Pharma

Christopher Gantz
Program Manager, CRSO Recruitment Core
The Children’s Hospital of Philadelphia

Kristina Broadbelt
Director, Global Patient Advocacy
Horizon Pharma

12:15

Networking Luncheon

1:30

Digital Health Care is Driving the Future of Patient Engagement

Naomi Fried, PhD
CEO
Health Innovation Strategies

2:30

Multichannel Engagement throughout the Treatment Lifecycle

Melissa Fellner
Marketing Leader, Consumer Respiratory Biologics
AstraZeneca

3:30

Networking and Refreshment Break

4:00

CO-PRESENTATION
Assess the Challenges and Opportunities of Global Patient Advocacy Efforts

Kristina Broadbelt
Director, Global Patient Advocacy
Horizon Pharma

Anthony Castaldo
President and Founder
Hereditary Angioedema Association, HAEA and HAEi –
International Patient Organization for C1 Inhibitor Deficiencies

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO FRIDAY, JUNE 23, 2017

8:00

Continental Breakfast

8:30

Chairperson’s Review of Day One

Jessica Nora, PharmD, MBA
Executive Director, Patient Engagement Strategies
Amgen

Build Integrated and Sustained Engagement with the Latest Digital Health Tools

8:45

Transforming the Patient Experience with Groundbreaking Advancements

Jim Mangione
Director, Emerging Technologies and Architecture, Business Technology
Pfizer Inc

9:45

Optimize Platforms for the Target Patient Population

Stacy Robison
Founder
CommunicateHealth, Inc.

10:30

Networking and Refreshment Break

11:00

ROUNDTABLE
Hot Topics Roundup

12:00

Networking Luncheon

1:15

CASE STUDY
Using Technology to Collect Standardized and Reliable Patient Data as Part of Routine Care — Biogen’s Multiple Sclerosis Performance Test (MSPT)

Fernando Venegas, MBA, PMP
Associate Director, Program Leadership and Management, Value Based Medicine
Biogen

2:00

Chairperson’s Closing Remarks

Jessica Nora, PharmD, MBA
Executive Director, Patient Engagement Strategies
Amgen

2:15

Close of Conference

Want more agenda details? Download the brochure.

DAY ONE THURSDAY, JUNE 22, 2017

7:30

Conference Registration

8:30

Chairperson’s Welcome and Opening Remarks

Jessica Nora, PharmD, MBA
Executive Director, Patient Engagement Strategies
Amgen

Looking Beyond the Traditional to More Targeted and Effective Engagement

8:45

Bring Insights Back into the Business by Listening to What Is Important to Patients

Beth Zaharoff
Director, Patient-Focused Drug Development
Tesaro

9:45

Who’s Got Game?
Apply Gamification to Improve Patient Engagement and Change Behaviors

Brian Lynch
Senior Director, Innovation
West Pharmaceutical Services

10:45

Networking and Refreshment Break

11:15

MULTI-PERSPECTIVE PANEL
Build Successful Collaboration with Advocacy Groups and Community Organizations

MODERATOR:

Beth Zaharoff
Director, Patient-Focused Drug Development
Tesaro

PANELISTS:

Gail Moore
Director, Global Patient Advocacy
Horizon Pharma

Christopher Gantz
Program Manager, CRSO Recruitment Core
The Children’s Hospital of Philadelphia

Kristina Broadbelt
Director, Global Patient Advocacy
Horizon Pharma

12:15

Networking Luncheon

1:30

Digital Health Care is Driving the Future of Patient Engagement

Naomi Fried, PhD
CEO
Health Innovation Strategies

2:30

Multichannel Engagement throughout the Treatment Lifecycle

Melissa Fellner
Marketing Leader, Consumer Respiratory Biologics
AstraZeneca

3:30

Networking and Refreshment Break

4:00

CO-PRESENTATION
Assess the Challenges and Opportunities of Global Patient Advocacy Efforts

Kristina Broadbelt
Director, Global Patient Advocacy
Horizon Pharma

Anthony Castaldo
President and Founder
Hereditary Angioedema Association, HAEA and HAEi –
International Patient Organization for C1 Inhibitor Deficiencies

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO FRIDAY, JUNE 23, 2017

8:00

Continental Breakfast

8:30

Chairperson’s Review of Day One

Jessica Nora, PharmD, MBA
Executive Director, Patient Engagement Strategies
Amgen

Build Integrated and Sustained Engagement with the Latest Digital Health Tools

8:45

Transforming the Patient Experience with Groundbreaking Advancements

Jim Mangione
Director, Emerging Technologies and Architecture, Business Technology
Pfizer Inc

9:45

Optimize Platforms for the Target Patient Population

Stacy Robison
Founder
CommunicateHealth, Inc.

10:30

Networking and Refreshment Break

11:00

ROUNDTABLE
Hot Topics Roundup

12:00

Networking Luncheon

1:15

CASE STUDY
Using Technology to Collect Standardized and Reliable Patient Data as Part of Routine Care — Biogen’s Multiple Sclerosis Performance Test (MSPT)

Fernando Venegas, MBA, PMP
Associate Director, Program Leadership and Management, Value Based Medicine
Biogen

2:00

Chairperson’s Closing Remarks

Jessica Nora, PharmD, MBA
Executive Director, Patient Engagement Strategies
Amgen

2:15

Close of Conference