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DAY ONE | Tuesday, November 28, 2017 Pre-Conference Workshop

7:30

Workshop Registration and Continental Breakfast

Empowering the Next Generation of
Account Management with Affiliations Data

8:30

Workshop Leader’s Welcome and Opening Remarks

Workshop Objective:

As integrated delivery networks (IDNs) continue to rise in influence, tracking which healthcare providers (HCPs) are affiliated with which health systems has become a vital objective for pharma. This complex system becomes even more complicated when taking group purchasing organization (GPO), pharmacy contract and wholesaler information into account as well. Utilizing customer master data requires an understanding of these intricacies to develop strategies for building HCP profiles. During this workshop, learn how to maximize the commercial opportunities from affiliations data.

Workshop Outline:

I. Navigate the challenges of employing account hierarchies

II. Understand the value proposition of account hierarchies

III. Enhance commercial productivity with better targeting

Workshop Leader:

Alexander Drigan
Director, Commercial Operations & Analytics
LEO Pharma Inc.

10:00

Networking and Refreshment Break

Main Conference
Tuesday, November 28, 2017

12:00

Main Conference Registration

1:00

Chairman’s Welcome and Opening Remarks

Back Up Your Commercial Operations
with Quality Data

1:15

KEYNOTE Align Your Commercial Strategy with a Better Understanding of Your Customer

Michael Henrick
Director, Commercial Operations
Medac Pharma

Glenn Tate
Senior Director, IT
Medac Pharma

2:00

Apply Machine Learning and Data Science to Advance Data-Driven Decision-Making

Larry Pickett
Former Vice President, Chief Information Officer
Purdue Pharma

2:45

Networking and Refreshment Break

3:15

Enabling Customer Centricity through Enterprise Information Management

Emily Sellers
Senior Principal, Enterprise Information Management COE
QuintilesIMS

4:00

Case Study Analysis Using Global Customer Master Deployment Tactics to Inform Best Practices for U.S. Planning and Development

Jamie Yates
Master Data Management Leader
AstraZeneca Pharmaceuticals

Cherry Cabading, MBA
Senior Enterprise Architect, Director Global Commercial Architecture
AstraZeneca Pharmaceuticals

4:45

Innovation with Limited Resources —
Key Business Learnings from an App-Based Market Research Study

Eduardo Fernandez
Vice President, Business Operations and Consumer Brands
Exeltis USA

5:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO | Wednesday, November 29, 2017

8:00

Continental Breakfast

8:30

Chairman’s Review of Day One

Mitchell Krassan
Chief Strategy Performance Officer
TherapeuticsMD

8:45

Patient Acquisition and Analytics – Addressing Pharma’s Strategic and Tactical Data Needs

Marc Duey
Founder & CEO
ProMetrics Inc.

Igor Rudychev
Senior Business Insights Director
AstraZeneca Pharmaceuticals

9:30

Case Study Analysis Optimize Commercial Process Operations with Big Data Analytics

Tom Mistretta
Principal Engineer
Amgen

10:15

Utilize Multi-Channel Analytics to Create a Holistic View of the Customer

Mitchell Krassan
Chief Strategy Performance Officer
TherapeuticsMD

11:30

Identify and Communicate a Data Science Strategy for Sales Management

Edward Stelmack
Senior Director, Commercial Data Management, Sales Force Operations
AstraZeneca

Frank Lane
Vice President
Shyft Analytics

12:15

Networking Luncheon

Discover the Future of MDM

1:30

Leverage AI and Machine Learning to Gain Unique Insights and Drive Business

Jean-Patrick Tsang, PhD, MBA
President
Bayser

2:15

Apply Blockchain Technology in Healthcare —
Global Harmonization of Customer Master Data

Arthur Hiller
CEO, Antyllus Therapeutics, Inc.;
Principal, Hiller Life Sciences Strategies, LLC

3:00

Close of Conference

Want more agenda details? Download the brochure.

DAY ONE | Tuesday, November 28, 2017 Pre-Conference Workshop

7:30

Workshop Registration and Continental Breakfast

Empowering the Next Generation of
Account Management with Affiliations Data

8:30

Workshop Leader’s Welcome and Opening Remarks

Workshop Objective:

As integrated delivery networks (IDNs) continue to rise in influence, tracking which healthcare providers (HCPs) are affiliated with which health systems has become a vital objective for pharma. This complex system becomes even more complicated when taking group purchasing organization (GPO), pharmacy contract and wholesaler information into account as well. Utilizing customer master data requires an understanding of these intricacies to develop strategies for building HCP profiles. During this workshop, learn how to maximize the commercial opportunities from affiliations data.

Workshop Outline:

I. Navigate the challenges of employing account hierarchies

II. Understand the value proposition of account hierarchies

III. Enhance commercial productivity with better targeting

Workshop Leader:

Alexander Drigan
Director, Commercial Operations & Analytics
LEO Pharma Inc.

10:00

Networking and Refreshment Break

Main Conference
Tuesday, November 28, 2017

12:00

Main Conference Registration

1:00

Chairman’s Welcome and Opening Remarks

Back Up Your Commercial Operations
with Quality Data

1:15

KEYNOTE Align Your Commercial Strategy with a Better Understanding of Your Customer

Michael Henrick
Director, Commercial Operations
Medac Pharma

Glenn Tate
Senior Director, IT
Medac Pharma

2:00

Apply Machine Learning and Data Science to Advance Data-Driven Decision-Making

Larry Pickett
Former Vice President, Chief Information Officer
Purdue Pharma

2:45

Networking and Refreshment Break

3:15

Enabling Customer Centricity through Enterprise Information Management

Emily Sellers
Senior Principal, Enterprise Information Management COE
QuintilesIMS

4:00

Case Study Analysis Using Global Customer Master Deployment Tactics to Inform Best Practices for U.S. Planning and Development

Jamie Yates
Master Data Management Leader
AstraZeneca Pharmaceuticals

Cherry Cabading, MBA
Senior Enterprise Architect, Director Global Commercial Architecture
AstraZeneca Pharmaceuticals

4:45

Innovation with Limited Resources —
Key Business Learnings from an App-Based Market Research Study

Eduardo Fernandez
Vice President, Business Operations and Consumer Brands
Exeltis USA

5:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO | Wednesday, November 29, 2017

8:00

Continental Breakfast

8:30

Chairman’s Review of Day One

Mitchell Krassan
Chief Strategy Performance Officer
TherapeuticsMD

8:45

Patient Acquisition and Analytics – Addressing Pharma’s Strategic and Tactical Data Needs

Marc Duey
Founder & CEO
ProMetrics Inc.

Igor Rudychev
Senior Business Insights Director
AstraZeneca Pharmaceuticals

9:30

Case Study Analysis Optimize Commercial Process Operations with Big Data Analytics

Tom Mistretta
Principal Engineer
Amgen

10:15

Utilize Multi-Channel Analytics to Create a Holistic View of the Customer

Mitchell Krassan
Chief Strategy Performance Officer
TherapeuticsMD

11:30

Identify and Communicate a Data Science Strategy for Sales Management

Edward Stelmack
Senior Director, Commercial Data Management, Sales Force Operations
AstraZeneca

Frank Lane
Vice President
Shyft Analytics

12:15

Networking Luncheon

Discover the Future of MDM

1:30

Leverage AI and Machine Learning to Gain Unique Insights and Drive Business

Jean-Patrick Tsang, PhD, MBA
President
Bayser

2:15

Apply Blockchain Technology in Healthcare —
Global Harmonization of Customer Master Data

Arthur Hiller
CEO, Antyllus Therapeutics, Inc.;
Principal, Hiller Life Sciences Strategies, LLC

3:00

Close of Conference