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11th Annual iPharmaConnect

Digital Innovation for Marketing Decision Makers in the Life Sciences Industry

March 26-28, 2012
  • Philadelphia, PA

Agenda

Want more agenda details? Download the brochure.
Monday March 26, 2012

Mobile Clinic – Mobile Health at the Fingertips of Patients and Physicians


12:30 pm

Mobile Clinic Registration


1:30 pm

Clinic Leaders’ Welcome and Opening Remarks

Peter Houston
Director of Content
Advanstar Communications

2:00 pm

What Makes a Health App Effective?

Jim Dayton
Senior Director, Emerging Media
Intouch Solutions

2:45 pm

Networking and Refreshment Break


3:15 pm

Of Picasso and Tomato Sauce – Maximize Your Mobile Opportunities

Doug Elwood M.D., MBA
Director, Global Medical Information Communications and Innovation
Bristol-Myers Squibb

4:00 pm

Panel – Current Role and Future Impact of Mobile in the Life Sciences industry

Peter Houston
Director of Content
Advanstar Communications
Natalie Casey Quilici
Associate Director, Integrated Channels
Bayer HealthCare Pharmaceuticals
Jim Dayton
Senior Director, Emerging Media
Intouch Solutions
Doug Elwood M.D., MBA
Director, Global Medical Information Communications and Innovation
Bristol-Myers Squibb

4:00 pm

Panel – Current Role and Future Impact of Mobile in the Life Sciences industry

Peter Houston
Director of Content
Advanstar Communications
Natalie Casey Quilici
Associate Director, Integrated Channels
Bayer HealthCare Pharmaceuticals
Jim Dayton
Senior Director, Emerging Media
Intouch Solutions
Doug Elwood M.D., MBA
Director, Global Medical Information Communications and Innovation
Bristol-Myers Squibb

4:00 pm

Panel – Current Role and Future Impact of Mobile in the Life Sciences industry

Peter Houston
Director of Content
Advanstar Communications
Natalie Casey Quilici
Associate Director, Integrated Channels
Bayer HealthCare Pharmaceuticals
Jim Dayton
Senior Director, Emerging Media
Intouch Solutions
Doug Elwood M.D., MBA
Director, Global Medical Information Communications and Innovation
Bristol-Myers Squibb

4:00 pm

Panel – Current Role and Future Impact of Mobile in the Life Sciences industry

Peter Houston
Director of Content
Advanstar Communications
Natalie Casey Quilici
Associate Director, Integrated Channels
Bayer HealthCare Pharmaceuticals
Jim Dayton
Senior Director, Emerging Media
Intouch Solutions
Doug Elwood M.D., MBA
Director, Global Medical Information Communications and Innovation
Bristol-Myers Squibb

5:00 pm

Close of Mobile Clinic


Tuesday March 27, 2012
7:30 am

Main Conference Registration and Breakfast


8:30 am

Co-Chair’s Welcome and Opening Remarks

Natalie Casey Quilici
Associate Director, Integrated Channels
Bayer HealthCare Pharmaceuticals
Tara Stewart
Senior Director, Team Lead, Multi-Channel Management
Pfizer Inc

8:30 am

Co-Chair’s Welcome and Opening Remarks

Natalie Casey Quilici
Associate Director, Integrated Channels
Bayer HealthCare Pharmaceuticals
Tara Stewart
Senior Director, Team Lead, Multi-Channel Management
Pfizer Inc

8:45 am

Keynote Address • The Old Model Just Won’t Cut It — The Revolution of the Traditional Pharma Commercial Model

Liz Cermak
Executive Vice President, Chief Commercial Officer
POZEN Inc.

9:30 am

Mobile Medical Applications — The Implications of FDA’s Guidance for the Life Sciences and Healthcare Industries

M. Jason Brooke
MSE, JD, Associate, Health Care & Life Sciences

10:15 am

Networking Refreshment Break


10:45 am

Integrated Marketing 2012 – The Impact of Social Media and Mobile on Pharma

Wendy Blackburn
Executive Vice President
Intouch Solutions
Jim Dayton
Senior Director, Emerging Media
Intouch Solutions

10:45 am

Integrated Marketing 2012 – The Impact of Social Media and Mobile on Pharma

Wendy Blackburn
Executive Vice President
Intouch Solutions
Jim Dayton
Senior Director, Emerging Media
Intouch Solutions

11:30 am

Case Study • Develop a Road Map for Transforming Your Organization Through Interactive Selling

Meghan Lopresto
Vice President, Multichannel Marketing and Sales Force Analytics
The CementBloc
Emad Abdelnaby
Director, U.S. Marketing
Novartis Vaccines and Diagnostics

11:30 am

Case Study • Develop a Road Map for Transforming Your Organization Through Interactive Selling

Meghan Lopresto
Vice President, Multichannel Marketing and Sales Force Analytics
The CementBloc
Emad Abdelnaby
Director, U.S. Marketing
Novartis Vaccines and Diagnostics

12:15 pm

Networking Luncheon Sponsored by InTouch Solutions


1:30 pm

Wake Up! Audience Engagement Strategies with Digital Channels

R.J. Lewis
President and CEO
e-Healthcare Solutions

2:15 pm

Now It’s Time for Managed Care to Play a Role — Turning to the Payer for Patient Engagement

Yolanda Johnson-Moton
Strategy Consultant, USMD, Health Education Development
Lilly USA, LLC.

3:00 pm

Networking and Refreshment Break


3:30 pm

The “I Want it Now” Generation — Patients and Mobile Technology

Dorothy Gemmell
Senior Vice President, Pharmaceutical and Medical Device Markets
WebMD

4:00 pm

The Power of eDetailing — Pull Feedback from Your Target Audience

Jim Currie
Director, Marketing Services
PamLab LLC

4:45 pm

Close of Day One


4:45 pm - 5:45 pm

Networking, Wine & Cheese Reception Hosted by Physicians Interactive


Wednesday March 28, 2012
8:00 am

Continental Breakfast


Choose Between Two Tracks (A or B)


Track A • Digital Innovation for HCP Marketing


8:55 am

Track Chair’s Welcome

Tara Stewart
Senior Director, Team Lead, Multi-Channel Management
Pfizer Inc

9:00 am

A Day in the Digital Life of a Physician

Baber Ghauri M.D., MBA, FHM, FACP.
Chief Medical Information Officer
St. Mary Medical Center

9:30 am

Implement a Strategy for Getting Involved with Online HCP Communities

Lance Hill
CEO
Within3

10:00 am

Case Study • Either You’re In or You’re Out – New Data and Best Practices for Pharma Support in Physician ePrescribing

Patrick Howie
Senior Vice President, Data Analytics
Physicians Interactive

Track B • Digital Innovation for Patient Engagement


8:55 am

Track Chair’s Welcome

Thalia Mingo
Manager, Customer Strategy and Multi-Channel Integration
Bristol-Myers Squibb

9:00 am

Case Study • Power to the Patients — Global Genes Project

Nicole Boice
Founder/President
R.A.R.E.

9:45 am

Design Custom Social Health Games for Better Patient Engagement

Michael Fergusson
CEO
Ayogo

10:30 am

Networking and Refreshment Break


11:00 am

Stand Out from the Crowd — The Tactics, Tools and Technology Behind Effective Relationship Marketing

Asha Mahesh
Manager, Campaign Management, Worldwide Commercial Pharmaceuticals IT
Johnson & Johnson
Michele Williams
Campaign Management Lead, Worldwide Commercial Pharmaceuticals IT
Johnson & Johnson

11:00 am

Stand Out from the Crowd — The Tactics, Tools and Technology Behind Effective Relationship Marketing

Asha Mahesh
Manager, Campaign Management, Worldwide Commercial Pharmaceuticals IT
Johnson & Johnson
Michele Williams
Campaign Management Lead, Worldwide Commercial Pharmaceuticals IT
Johnson & Johnson

11:45 am

Panel Discussion • Patients Speak Out on Pharma and Digital Channels

Lisa Emrich
Patient Expert
Amy Gurowitz
Patient Expert
PJ Hamel
Patient Expert
Amy Hendel
Patient Expert

11:45 am

Panel Discussion • Patients Speak Out on Pharma and Digital Channels

Lisa Emrich
Patient Expert
Amy Gurowitz
Patient Expert
PJ Hamel
Patient Expert
Amy Hendel
Patient Expert

11:45 am

Panel Discussion • Patients Speak Out on Pharma and Digital Channels

Lisa Emrich
Patient Expert
Amy Gurowitz
Patient Expert
PJ Hamel
Patient Expert
Amy Hendel
Patient Expert

11:45 am

Panel Discussion • Patients Speak Out on Pharma and Digital Channels

Lisa Emrich
Patient Expert
Amy Gurowitz
Patient Expert
PJ Hamel
Patient Expert
Amy Hendel
Patient Expert

12:30 pm

Networking Luncheon


1:45 pm

Case Studies • Implementation of Multi-Channel, Closed Loop Marketing at Enterprise-Level

Marc Valdiviezo
Director, Team Leader, Multi-Channel Marketing
Pfizer Inc

2:30 pm

Panel • Tales from the Trenches — War Stories and Lessons Learned from Non-Effective Digital Marketing Campaigns

Harold Johns
Manager, Digital Marketing, Commercial Information Management, Worldwide Pharmaceutical Group
Janssen Pharmaceuticals, Inc
Amit Pherwani
Manager, Direct Marketing
Bristol-Myers Squibb
Jim Currie
Director, Marketing Services
PamLab LLC
Yolanda Johnson-Moton
Strategy Consultant, USMD, Health Education Development
Lilly USA, LLC.

2:30 pm

Panel • Tales from the Trenches — War Stories and Lessons Learned from Non-Effective Digital Marketing Campaigns

Harold Johns
Manager, Digital Marketing, Commercial Information Management, Worldwide Pharmaceutical Group
Janssen Pharmaceuticals, Inc
Amit Pherwani
Manager, Direct Marketing
Bristol-Myers Squibb
Jim Currie
Director, Marketing Services
PamLab LLC
Yolanda Johnson-Moton
Strategy Consultant, USMD, Health Education Development
Lilly USA, LLC.

2:30 pm

Panel • Tales from the Trenches — War Stories and Lessons Learned from Non-Effective Digital Marketing Campaigns

Harold Johns
Manager, Digital Marketing, Commercial Information Management, Worldwide Pharmaceutical Group
Janssen Pharmaceuticals, Inc
Amit Pherwani
Manager, Direct Marketing
Bristol-Myers Squibb
Jim Currie
Director, Marketing Services
PamLab LLC
Yolanda Johnson-Moton
Strategy Consultant, USMD, Health Education Development
Lilly USA, LLC.

2:30 pm

Panel • Tales from the Trenches — War Stories and Lessons Learned from Non-Effective Digital Marketing Campaigns

Harold Johns
Manager, Digital Marketing, Commercial Information Management, Worldwide Pharmaceutical Group
Janssen Pharmaceuticals, Inc
Amit Pherwani
Manager, Direct Marketing
Bristol-Myers Squibb
Jim Currie
Director, Marketing Services
PamLab LLC
Yolanda Johnson-Moton
Strategy Consultant, USMD, Health Education Development
Lilly USA, LLC.

3:30 pm

Close of Conference


Agenda

Want more agenda details? Download the brochure.