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Agenda

Drive Commercial Excellence by Adopting Best Practices for Sample Efficiency and Effectiveness

June 6-7, 2018
  • New Brunswick, NJ

Agenda

Want more agenda details? Download the brochure.

DAY ONE Wednesday, June 6, 2018

7:30

Registration and Continental Breakfast

8:30

Chairman’s Welcome and Opening Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

8:45

Benchmark Your Sample Compliance and Business Operations Against Industry Colleagues

Bob Acropolis
Senior Manager, Sample Accountability and Print Fulfillment
Sunovion

Tom King
Vice President, Commercial Development
J. Knipper & Company

Sales Optimization, Training,
Coverage and Management

9:30

ROUNDTABLE DISCUSSION Sample Sales Training and Automation Improvement and Implementation

Moderator:

Janet Schumacher
Associate Manager, QA
Sebela

10:30

Networking and Refreshment Break

11:00

Damaged Product — From Return to Reconciliation —
Inventory Tracking and Management Tools and Technologies

Jim Rondinone
Associate Vice President, Sample Accountability & AIMS
J. Knipper & Company

Karen Kovac
Associate Director of Sample Compliance
Celgene

11:45

Networking Luncheon

1:00

ROUNDTABLE DISCUSSION Planning Sample Programs Based on a Product’s Lifecycle

I. Pre-launch and sampling strategies and tactics

II. Post launch — Dialing in for effectiveness

III. Sampling at end of life —
Preserving your share prior to Loss of Exclusivity

Craig Rohrbaugh
Vice President, Commercial Development
J. Knipper & Company

Facilitate Patient Access to Drugs and Adapt to
the Changing Compliance Landscape

2:00

Plan, Implement and Execute a ‘Free Goods’ Program for Inpatient Use — One Pharma’s Experience

Teresa Farmer
Associate Director, Sales Operations
Otsuka

2:45

Networking and Refreshment Break

3:15

Integrate Kitting & Pharmacy Services to Increase Sampling Value

Steve Gransden
Senior Vice President, Strategy & Commercial Planning
KnipperRX

Dave Wilson
VP, Commercial Development
J. Knipper and Company

4:00

Mitigate Risk with PAP and Co-Pay Transparency

Marc Lavin
Global Regulatory and Compliance Lead
Pfizer Inc

4:45

Day One Closing Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO Thursday, June 7, 2018

8:00

Continental Breakfast

8:30

Chairman’s Preview of Day Two

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

Improve Sample Tracking with
Groundbreaking Technologies

8:45

ROUNDTABLE DISCUSSION Sample Coverage and White Space Optimization

Raymond Wolson
Brand Insight Director, Mature Brands and Neuroscience
AstraZeneca

9:45

Prepare for Upcoming Challenges in Serialization and Sample Management

Steve Burdon
Director, Sample Strategy and Operations
Eli Lilly

10:30

Networking and Refreshment Break

11:00

Sample Transparency —
Lessons from Nevada and Chicago Inaugural Years

Theodore Rosini
Attorney
Porzio Bromberg & Newman; Porzio Life Sciences

11:45

Conference Chairman’s Closing Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

12:00

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

DAY ONE Wednesday, June 6, 2018

7:30

Registration and Continental Breakfast

8:30

Chairman’s Welcome and Opening Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

8:45

Benchmark Your Sample Compliance and Business Operations Against Industry Colleagues

Bob Acropolis
Senior Manager, Sample Accountability and Print Fulfillment
Sunovion

Tom King
Vice President, Commercial Development
J. Knipper & Company

Sales Optimization, Training,
Coverage and Management

9:30

ROUNDTABLE DISCUSSION Sample Sales Training and Automation Improvement and Implementation

Moderator:

Janet Schumacher
Associate Manager, QA
Sebela

10:30

Networking and Refreshment Break

11:00

Damaged Product — From Return to Reconciliation —
Inventory Tracking and Management Tools and Technologies

Jim Rondinone
Associate Vice President, Sample Accountability & AIMS
J. Knipper & Company

Karen Kovac
Associate Director of Sample Compliance
Celgene

11:45

Networking Luncheon

1:00

ROUNDTABLE DISCUSSION Planning Sample Programs Based on a Product’s Lifecycle

I. Pre-launch and sampling strategies and tactics

II. Post launch — Dialing in for effectiveness

III. Sampling at end of life —
Preserving your share prior to Loss of Exclusivity

Craig Rohrbaugh
Vice President, Commercial Development
J. Knipper & Company

Facilitate Patient Access to Drugs and Adapt to
the Changing Compliance Landscape

2:00

Plan, Implement and Execute a ‘Free Goods’ Program for Inpatient Use — One Pharma’s Experience

Teresa Farmer
Associate Director, Sales Operations
Otsuka

2:45

Networking and Refreshment Break

3:15

Integrate Kitting & Pharmacy Services to Increase Sampling Value

Steve Gransden
Senior Vice President, Strategy & Commercial Planning
KnipperRX

Dave Wilson
VP, Commercial Development
J. Knipper and Company

4:00

Mitigate Risk with PAP and Co-Pay Transparency

Marc Lavin
Global Regulatory and Compliance Lead
Pfizer Inc

4:45

Day One Closing Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO Thursday, June 7, 2018

8:00

Continental Breakfast

8:30

Chairman’s Preview of Day Two

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

Improve Sample Tracking with
Groundbreaking Technologies

8:45

ROUNDTABLE DISCUSSION Sample Coverage and White Space Optimization

Raymond Wolson
Brand Insight Director, Mature Brands and Neuroscience
AstraZeneca

9:45

Prepare for Upcoming Challenges in Serialization and Sample Management

Steve Burdon
Director, Sample Strategy and Operations
Eli Lilly

10:30

Networking and Refreshment Break

11:00

Sample Transparency —
Lessons from Nevada and Chicago Inaugural Years

Theodore Rosini
Attorney
Porzio Bromberg & Newman; Porzio Life Sciences

11:45

Conference Chairman’s Closing Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper & Company

12:00

Close of Conference