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Agenda

Build Actionable Analytics from Master Data to Advance Customer Intelligence

November 14-15, 2018
  • Philadelphia, PA

Agenda

Want more agenda details? Download the brochure.

DAY ONE WEDNESDAY, NOVEMBER 14, 2018

7:30

Conference Registration and Continental Breakfast

8:30

Chairperson’s Welcome and Opening Remarks

Jane Urban
Lead Specialty Decision Support and Reporting
Takeda Pharmaceuticals

Elevate Customer Data Strategies and
Analytics for Commercial Excellence

8:45

Activate a Data-Driven Culture to Optimize Business Operations

Jane Urban
Lead Specialty Decision Support and Reporting
Takeda Pharmaceuticals

9:30

Mastering Master Data — How MDM Drives Business Decisions

Kishan Kumar
Director, Commercial Strategy & Operations, Novartis Oncology
Novartis

10:15

Networking and Refreshment Break

10:45

Align Commercial Strategies with Robust Customer Insights

Alex Drigan
Director Sales Operations
KCI An Acelity Company

11:30

Overcome Critical Challenges in Leveraging CMS Open Payments Data for Comparative Insights

Dean Rossi
Founder & President
Alanda Software

12:15

Networking Luncheon

Address Critical Data Quality and Governance Challenges to Optimize Customer Insights

1:15

Integrate Data Effectively to Ensure Data Quality and Maximize Customer Insights

Vishwavijay Singh
Director and Head, Commercial Analytics and Insights
Promius Pharma

2:00

Leverage Data-Driven Insights as Catalysts for Change in BioTech Commercial Organizations

Manish Sharma
CEO & Founder
TikaMobile

2:45

Networking and Refreshment Break

Leverage and Manage Specialty Data to
Enhance Commercial Operations

3:15

Maximize Commercial Success through Effective Utilization of Specialty Data, Claims, EMR and Analytics

Marc Duey
President and CEO
ProMetrics

4:00

PANEL DISCUSSION Specialty Data Management and MDM —
Strategic Approaches to Optimize the Business Impact of Your Data

MODERATOR:

Jean-Patrick Tsang, PhD, MBA
President
Bayser

PANELISTS:

Edward Stelmack
Senior Director – Commercial Data Management, Commercial Operations
AstraZeneca Pharmaceuticals

Sanjiv Koshal, MS, MBA
Head, Sales & Marketing Analytics, Chief Data Officer Unit
Sanofi

Kishan Kumar
Director, Commercial Strategy & Operations, Novartis Oncology
Novartis

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session, hosted by: ProMetrics logo

DAY TWO THURSDAY, NOVEMBER 15, 2018

8:15

Continental Breakfast

8:45

Chairman’s Review of Day One

Jane Urban
Lead Specialty Decision Support and Reporting
Takeda Pharmaceuticals

Spotlight on Artificial Intelligence (AI)
and Machine Learning (ML)

9:00

Assess Opportunities to Leverage Artificial Intelligence (AI) and Machine Learning (ML) for Robust Commercial Insights

Philippe Barzin
President
PBJ Management Consulting

Yu-Feng Wei, PhD.
Co-Founder & CEO
Vizuro LLC

9:45

Machine Learning Approaches to Identify and Quantify Multi-Channel Engagement Segments

Sanjiv Koshal, MS, MBA
Head, Sales & Marketing Analytics, Chief Data Officer Unit
Sanofi

Sandy D. Balkin, PhD
Head, Integrated Insights & Platforms
Sanofi

10:30

Networking and Refreshment Break

11:00

Optimize Data Selection and Process Development for Utilization of AI and ML

Jean-Patrick Tsang, PhD, MBA
President
Bayser

11:45

Networking Luncheon

Build Marketing Analytics to
Ensure Commercial Success

12:45

Explore Strategic MCM Capabilities Planning and Center of Excellence Implementation

Neil Keene
Digital & MCM Consultant
Sunovion Pharmaceuticals Inc.

Brian Griner, Ph.D.
Consultant
Zenithar Consulting, LLC

1:30

Adapt Master Data Strategies for Oncology Markets

Tatiana Sorokina
Associate Director, Digital & Advanced Analytics in Oncology,
Strategic Insights & Analytics – PLS
Novartis

2:15

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

DAY ONE WEDNESDAY, NOVEMBER 14, 2018

7:30

Conference Registration and Continental Breakfast

8:30

Chairperson’s Welcome and Opening Remarks

Jane Urban
Lead Specialty Decision Support and Reporting
Takeda Pharmaceuticals

Elevate Customer Data Strategies and
Analytics for Commercial Excellence

8:45

Activate a Data-Driven Culture to Optimize Business Operations

Jane Urban
Lead Specialty Decision Support and Reporting
Takeda Pharmaceuticals

9:30

Mastering Master Data — How MDM Drives Business Decisions

Kishan Kumar
Director, Commercial Strategy & Operations, Novartis Oncology
Novartis

10:15

Networking and Refreshment Break

10:45

Align Commercial Strategies with Robust Customer Insights

Alex Drigan
Director Sales Operations
KCI An Acelity Company

11:30

Overcome Critical Challenges in Leveraging CMS Open Payments Data for Comparative Insights

Dean Rossi
Founder & President
Alanda Software

12:15

Networking Luncheon

Address Critical Data Quality and Governance Challenges to Optimize Customer Insights

1:15

Integrate Data Effectively to Ensure Data Quality and Maximize Customer Insights

Vishwavijay Singh
Director and Head, Commercial Analytics and Insights
Promius Pharma

2:00

Leverage Data-Driven Insights as Catalysts for Change in BioTech Commercial Organizations

Manish Sharma
CEO & Founder
TikaMobile

2:45

Networking and Refreshment Break

Leverage and Manage Specialty Data to
Enhance Commercial Operations

3:15

Maximize Commercial Success through Effective Utilization of Specialty Data, Claims, EMR and Analytics

Marc Duey
President and CEO
ProMetrics

4:00

PANEL DISCUSSION Specialty Data Management and MDM —
Strategic Approaches to Optimize the Business Impact of Your Data

MODERATOR:

Jean-Patrick Tsang, PhD, MBA
President
Bayser

PANELISTS:

Edward Stelmack
Senior Director – Commercial Data Management, Commercial Operations
AstraZeneca Pharmaceuticals

Sanjiv Koshal, MS, MBA
Head, Sales & Marketing Analytics, Chief Data Officer Unit
Sanofi

Kishan Kumar
Director, Commercial Strategy & Operations, Novartis Oncology
Novartis

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session, hosted by: ProMetrics logo

DAY TWO THURSDAY, NOVEMBER 15, 2018

8:15

Continental Breakfast

8:45

Chairman’s Review of Day One

Jane Urban
Lead Specialty Decision Support and Reporting
Takeda Pharmaceuticals

Spotlight on Artificial Intelligence (AI)
and Machine Learning (ML)

9:00

Assess Opportunities to Leverage Artificial Intelligence (AI) and Machine Learning (ML) for Robust Commercial Insights

Philippe Barzin
President
PBJ Management Consulting

Yu-Feng Wei, PhD.
Co-Founder & CEO
Vizuro LLC

9:45

Machine Learning Approaches to Identify and Quantify Multi-Channel Engagement Segments

Sanjiv Koshal, MS, MBA
Head, Sales & Marketing Analytics, Chief Data Officer Unit
Sanofi

Sandy D. Balkin, PhD
Head, Integrated Insights & Platforms
Sanofi

10:30

Networking and Refreshment Break

11:00

Optimize Data Selection and Process Development for Utilization of AI and ML

Jean-Patrick Tsang, PhD, MBA
President
Bayser

11:45

Networking Luncheon

Build Marketing Analytics to
Ensure Commercial Success

12:45

Explore Strategic MCM Capabilities Planning and Center of Excellence Implementation

Neil Keene
Digital & MCM Consultant
Sunovion Pharmaceuticals Inc.

Brian Griner, Ph.D.
Consultant
Zenithar Consulting, LLC

1:30

Adapt Master Data Strategies for Oncology Markets

Tatiana Sorokina
Associate Director, Digital & Advanced Analytics in Oncology,
Strategic Insights & Analytics – PLS
Novartis

2:15

Close of Conference