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Agenda

Building Customized Services Based on “Voice of the Patient”

December 5-6, 2018
  • Philadelphia, PA

Agenda

Want more agenda details? Download the brochure.

DAY ONE WEDNESDAY, DECEMBER 5, 2018

7:30

Registration and Continental Breakfast

8:30

Chairperson’s Welcome and Opening Remarks

Speaker TBA

Utilizing the Patient Voice to
Create Better Outcomes

8:45

KEYNOTE ADDRESS Transform the Patient Experience for Successful Outcomes

Rolf Benirschke
CEO
Legacy Health Strategies

9:45

Creating a Person-Centered Patient Experience

Alan Balch
CEO
Patient Advocate Foundation

10:45 Networking, Refreshment Break and CSR Activity

Demonstrate your company’s commitment to patients by participating in a corporate social responsibility activity during each networking break. This donation will benefit the Child Life Department at Children’s Hospital of Philadelphia.

11:15

Know Your Audience —
Strategies for Successfully Connecting to Targeted Patient Populations

Charles “Chas” Schultz
Executive Director, Corporate Communications and Patient Advocacy
Lexicon Pharmaceuticals

12:00

Networking Luncheon

1:15

The Challenges and Opportunities of Patient Reported Outcomes

Marc Duey
CEO and President
ProMetrics

Kyle Flickinger
Executive Director, Specialty Pharmacy and Patient Empowerment
ProMetrics

2:00

Telephone, Texting, Patient Portals —
Pinpointing the Best Way to Reach Patients

Cheryl Allen, BS Pharm, MBA
Vice President, Industry Relations
Diplomat

Michael Iacoviello, PhD
Partner
Corsica Life Sciences Consulting, LLC

2:45Networking, Refreshment Break and CSR Activity

3:15

Patient Opinion Leaders (POLs) —
Bridging the Gap between the Patient World and Industry Leaders

Richelle Horn
Sponsor Programs Director
WEGO Health

4:00

Ensure Patients are Engaged with Treatments Through Education and Personalized Support

MODERATOR:

Jenny Sparano
Director
PEPpartners

PANELISTS:

Mary Pierce
Patient, Manager, Alpha 1 Advocate Program
Eversana

Amy Fisher
Patient Advocacy Lead
Spark Therapeutics

Usha Roy, MBA
Senior Director, Patient & Client Service
Eversana

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one
Hosted By:

DAY TWO THURSDAY, DECEMBER 6, 2018

8:00

Registration and Continental Breakfast

8:30

Chair’s Review of Day One

Rebecca K. Ruckno, MSW, MBA
Director of Health Literacy and Interpreting Services, Patient Experience
Geisinger Health System

8:45

Patient Engagement —
Empowering Patients Along the Course of Their Journey

Rolf Benirschke
CEO
Legacy Health Strategies

9:30

Leverage Design Thinking to Accommodate Patient Needs

Jen Briselli
Vice President, Experience Strategy & Service Design
Mad*Pow

10:15Networking, Refreshment Break and CSR Activity

Tackle Obstacles Interfering with the
Patient Experience

10:45

The Necessity and Impact of Innovative Healthcare Partnerships to Optimize Patient Support

Rusti Greis
Director, Industry Relations & Market Access
OptiMed

11:30

Combat Low Health Literacy with Clear Messaging

Rebecca K. Ruckno, MSW, MBA
Director, Health Literacy and Interpretive Services Patient Experience
Geisinger Health System

12:30

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

DAY ONE WEDNESDAY, DECEMBER 5, 2018

7:30

Registration and Continental Breakfast

8:30

Chairperson’s Welcome and Opening Remarks

Speaker TBA

Utilizing the Patient Voice to
Create Better Outcomes

8:45

KEYNOTE ADDRESS Transform the Patient Experience for Successful Outcomes

Rolf Benirschke
CEO
Legacy Health Strategies

9:45

Creating a Person-Centered Patient Experience

Alan Balch
CEO
Patient Advocate Foundation

10:45 Networking, Refreshment Break and CSR Activity

Demonstrate your company’s commitment to patients by participating in a corporate social responsibility activity during each networking break. This donation will benefit the Child Life Department at Children’s Hospital of Philadelphia.

11:15

Know Your Audience —
Strategies for Successfully Connecting to Targeted Patient Populations

Charles “Chas” Schultz
Executive Director, Corporate Communications and Patient Advocacy
Lexicon Pharmaceuticals

12:00

Networking Luncheon

1:15

The Challenges and Opportunities of Patient Reported Outcomes

Marc Duey
CEO and President
ProMetrics

Kyle Flickinger
Executive Director, Specialty Pharmacy and Patient Empowerment
ProMetrics

2:00

Telephone, Texting, Patient Portals —
Pinpointing the Best Way to Reach Patients

Cheryl Allen, BS Pharm, MBA
Vice President, Industry Relations
Diplomat

Michael Iacoviello, PhD
Partner
Corsica Life Sciences Consulting, LLC

2:45Networking, Refreshment Break and CSR Activity

3:15

Patient Opinion Leaders (POLs) —
Bridging the Gap between the Patient World and Industry Leaders

Richelle Horn
Sponsor Programs Director
WEGO Health

4:00

Ensure Patients are Engaged with Treatments Through Education and Personalized Support

MODERATOR:

Jenny Sparano
Director
PEPpartners

PANELISTS:

Mary Pierce
Patient, Manager, Alpha 1 Advocate Program
Eversana

Amy Fisher
Patient Advocacy Lead
Spark Therapeutics

Usha Roy, MBA
Senior Director, Patient & Client Service
Eversana

5:00

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one
Hosted By:

DAY TWO THURSDAY, DECEMBER 6, 2018

8:00

Registration and Continental Breakfast

8:30

Chair’s Review of Day One

Rebecca K. Ruckno, MSW, MBA
Director of Health Literacy and Interpreting Services, Patient Experience
Geisinger Health System

8:45

Patient Engagement —
Empowering Patients Along the Course of Their Journey

Rolf Benirschke
CEO
Legacy Health Strategies

9:30

Leverage Design Thinking to Accommodate Patient Needs

Jen Briselli
Vice President, Experience Strategy & Service Design
Mad*Pow

10:15Networking, Refreshment Break and CSR Activity

Tackle Obstacles Interfering with the
Patient Experience

10:45

The Necessity and Impact of Innovative Healthcare Partnerships to Optimize Patient Support

Rusti Greis
Director, Industry Relations & Market Access
OptiMed

11:30

Combat Low Health Literacy with Clear Messaging

Rebecca K. Ruckno, MSW, MBA
Director, Health Literacy and Interpretive Services Patient Experience
Geisinger Health System

12:30

Close of Conference