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Agenda

Overcome Patient Affordability Barriers in an Evolving Managed Care Landscape

April 11-12, 2018
  • San Francisco, CA

Agenda

Want more agenda details? Download the brochure.

DAY ONE WEDNESDAY, APRIL 11, 2018

7:15

Conference Registration and Continental Breakfast

8:15

Chairperson’s Welcome and Opening Remarks

Chris Dowd
Executive Vice President, Market and Product Development
Connective Rx

8:30

PATIENT KEYNOTE ADDRESS Journey of Discovery — One Patient’s Path from Angst to Advocacy

Cathleen McBurney
Patient Advocate/Spokesperson, Board of Directors
Alliance For Proton Therapy Access;
Hero of Hope, American Cancer Society

9:15

MULTI-STAKEHOLDER PANELExplore Perspectives on Copay Programs and Identify Trends for the Future

MODERATOR:

Chris Dowd
Executive Vice President, Market and Product, Development
ConnectiveRx

PANELISTS:

Gerard Rivera, PharmD
CEO
Pacific Pharmacy Group

Catherine Y. Starks
Associate
Sidley Austin

Daniel Byrnes, CPA
Director, Patient Assistance
Valeant Pharmaceuticals

Brent Schwartz
Executive Director, Marketing and Access
Allergan

10:15

Navigate Value-Based Payment Models and the Evolving Managed Care Landscape to Maximize Patient Engagement

Ira Klein
Senior Director, Healthcare Quality Strategy, Strategic Customer Group
J&J Health Care System

11:00

Networking and Refreshment Break

11:30

CHOOSE BETWEEN TWO 90-MINUTE WORKSHOPS (A or B)

ACopay 101 —
What’s What and How Does It All Work?

Workshop Objective:

Perfect for anyone new to marketing/patient access or those looking for a refresher course, this workshop provides resources and foundational knowledge on copay program principles and strategies as well as current industry trends and challenges on the horizon. Gain strategies to create optimal copay programs that surpass brand goals while remaining within budget.

Workshop Outline:

I. Implement Optimal Strategies to Improve Patient Access and Adherence

II. Explore Various Cards to Clarify Qualities and Uses for Each Type

III. Measure Program Performance

Workshop Leaders:

Dennis Murphy, PharmD
Manager, Commercial Strategy
Radius Health, Inc.

Vera Toth-Fejel
Biopharma Consultant,
Strategic Marketing,
Formerly with Pharmacyclics, an AbbVie company, Genentech and Lilly

Chris Dowd
Executive Vice President, Market and Product Development
Connective Rx

BAdvanced Analytics — Turning Data into Actionable Knowledge

Workshop Objective:

Data, while critical to copay program success, is rendered ineffective without the proper resources to analyze and identify critical trends. This workshop deep-dives into advanced data analytics and provides critical skills to effectively leverage data resources to optimize patient support, reduce brand spend and maximize resources.

Workshop Outline:

I. Leverage Data to Optimize Copay Programs

II. Address Current and Future Challenges within an Evolving Managed Care Landscape through Data Analytics

III. Ensure Appropriate Use of Claims and Prescription Data to Improve Program Effectiveness

Workshop Leaders:

Bob Caprara, PE
Vice President, Advanced Data Analytics, Chief Data Scientist
ConnectiveRx

Yateesh Krishna
Associate Director
Allergan

Brent Schwartz
Executive Director, Marketing and Access
Allergan

1:00

Networking Luncheon

2:15

Demystify California Copay Card Legislation and Assess Implications for Future State-Level Regulation

Hae-Won Min Liao
Senior Associate General Counsel
Gilead

Elizabeth Nicholson
Counsel, U.S. Pricing and Access, Commercial Legal
Gilead

3:00

Natural Selection — How Today’s Challenges Will Force Manufacturers to Adapt their Saving Programs in the Future

Luke Greenwalt
General Management
OPUS Health, a division of IQVIA

Say Niyogi
Associate Principal
Amundsen Consulting, a division of IQVIA

3:45

Networking and Refreshment Break

4:15

INTERACTIVE ROUNDTABLEManaging Field Representatives to Execute Co-Pay Programs

Rodney Dickson
National Director, US Patient Advocacy
Shire

5:15

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWOTHURSDAY, APRIL 12, 2018

7:45

Continental Breakfast

8:15

Chairperson’s Review of Day One

Chris Dowd
Executive Vice President, Market and Product, Development
ConnectiveRx

8:30

PANEL DISCUSSION Views from the Trenches — Challenges of High Deductible Plans, Copay Caps and the Evolving Healthcare Landscape

MODERATOR:

Aimee Crawley
VP, Business Development
McKesson Patient Relationship Solutions

PANELISTS:

Robert Polans
Vice President, Managed Care and Trade
SK Life Science

Catherine Y. Starks
Associate
Sidley Austin

9:30

Payor Perspective Fireside Chat

Chris Dowd
Executive Vice President, Market and Product Development
Connective Rx

Jeff Berkowitz
Former Executive Vice President, UnitedHealth Group/Optum;
CEO, Optum International

10:15

Networking and Refreshment Break

10:45

Navigating the Specialty Arena — How Hubs and Copays Work Together

Josh Cordle
Senior Vice President, Product Development
Careform

11:30

If Patient Engagement is the Holy Grail We All Seek, What Does it Really Provide Us?

Paul Levine
Vice President, Analytical Services
TrialCard

12:15

TECH TALK Leveraging Mobile Technology to Change the Healthcare Industry

Adam Wolfberg, MD
Chief Medical Officer
Ovia Health

1:00

Close of Conference

Agenda

Want more agenda details? Download the brochure.
Want more agenda details? Download the brochure.

DAY ONE WEDNESDAY, APRIL 11, 2018

7:15

Conference Registration and Continental Breakfast

8:15

Chairperson’s Welcome and Opening Remarks

Chris Dowd
Executive Vice President, Market and Product Development
Connective Rx

8:30

PATIENT KEYNOTE ADDRESS Journey of Discovery — One Patient’s Path from Angst to Advocacy

Cathleen McBurney
Patient Advocate/Spokesperson, Board of Directors
Alliance For Proton Therapy Access;
Hero of Hope, American Cancer Society

9:15

MULTI-STAKEHOLDER PANELExplore Perspectives on Copay Programs and Identify Trends for the Future

MODERATOR:

Chris Dowd
Executive Vice President, Market and Product, Development
ConnectiveRx

PANELISTS:

Gerard Rivera, PharmD
CEO
Pacific Pharmacy Group

Catherine Y. Starks
Associate
Sidley Austin

Daniel Byrnes, CPA
Director, Patient Assistance
Valeant Pharmaceuticals

Brent Schwartz
Executive Director, Marketing and Access
Allergan

10:15

Navigate Value-Based Payment Models and the Evolving Managed Care Landscape to Maximize Patient Engagement

Ira Klein
Senior Director, Healthcare Quality Strategy, Strategic Customer Group
J&J Health Care System

11:00

Networking and Refreshment Break

11:30

CHOOSE BETWEEN TWO 90-MINUTE WORKSHOPS (A or B)

ACopay 101 —
What’s What and How Does It All Work?

Workshop Objective:

Perfect for anyone new to marketing/patient access or those looking for a refresher course, this workshop provides resources and foundational knowledge on copay program principles and strategies as well as current industry trends and challenges on the horizon. Gain strategies to create optimal copay programs that surpass brand goals while remaining within budget.

Workshop Outline:

I. Implement Optimal Strategies to Improve Patient Access and Adherence

II. Explore Various Cards to Clarify Qualities and Uses for Each Type

III. Measure Program Performance

Workshop Leaders:

Dennis Murphy, PharmD
Manager, Commercial Strategy
Radius Health, Inc.

Vera Toth-Fejel
Biopharma Consultant,
Strategic Marketing,
Formerly with Pharmacyclics, an AbbVie company, Genentech and Lilly

Chris Dowd
Executive Vice President, Market and Product Development
Connective Rx

BAdvanced Analytics — Turning Data into Actionable Knowledge

Workshop Objective:

Data, while critical to copay program success, is rendered ineffective without the proper resources to analyze and identify critical trends. This workshop deep-dives into advanced data analytics and provides critical skills to effectively leverage data resources to optimize patient support, reduce brand spend and maximize resources.

Workshop Outline:

I. Leverage Data to Optimize Copay Programs

II. Address Current and Future Challenges within an Evolving Managed Care Landscape through Data Analytics

III. Ensure Appropriate Use of Claims and Prescription Data to Improve Program Effectiveness

Workshop Leaders:

Bob Caprara, PE
Vice President, Advanced Data Analytics, Chief Data Scientist
ConnectiveRx

Yateesh Krishna
Associate Director
Allergan

Brent Schwartz
Executive Director, Marketing and Access
Allergan

1:00

Networking Luncheon

2:15

Demystify California Copay Card Legislation and Assess Implications for Future State-Level Regulation

Hae-Won Min Liao
Senior Associate General Counsel
Gilead

Elizabeth Nicholson
Counsel, U.S. Pricing and Access, Commercial Legal
Gilead

3:00

Natural Selection — How Today’s Challenges Will Force Manufacturers to Adapt their Saving Programs in the Future

Luke Greenwalt
General Management
OPUS Health, a division of IQVIA

Say Niyogi
Associate Principal
Amundsen Consulting, a division of IQVIA

3:45

Networking and Refreshment Break

4:15

INTERACTIVE ROUNDTABLEManaging Field Representatives to Execute Co-Pay Programs

Rodney Dickson
National Director, US Patient Advocacy
Shire

5:15

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWOTHURSDAY, APRIL 12, 2018

7:45

Continental Breakfast

8:15

Chairperson’s Review of Day One

Chris Dowd
Executive Vice President, Market and Product, Development
ConnectiveRx

8:30

PANEL DISCUSSION Views from the Trenches — Challenges of High Deductible Plans, Copay Caps and the Evolving Healthcare Landscape

MODERATOR:

Aimee Crawley
VP, Business Development
McKesson Patient Relationship Solutions

PANELISTS:

Robert Polans
Vice President, Managed Care and Trade
SK Life Science

Catherine Y. Starks
Associate
Sidley Austin

9:30

Payor Perspective Fireside Chat

Chris Dowd
Executive Vice President, Market and Product Development
Connective Rx

Jeff Berkowitz
Former Executive Vice President, UnitedHealth Group/Optum;
CEO, Optum International

10:15

Networking and Refreshment Break

10:45

Navigating the Specialty Arena — How Hubs and Copays Work Together

Josh Cordle
Senior Vice President, Product Development
Careform

11:30

If Patient Engagement is the Holy Grail We All Seek, What Does it Really Provide Us?

Paul Levine
Vice President, Analytical Services
TrialCard

12:15

TECH TALK Leveraging Mobile Technology to Change the Healthcare Industry

Adam Wolfberg, MD
Chief Medical Officer
Ovia Health

1:00

Close of Conference