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Agenda

Advancing CME Models to Drive Learner Engagement, Patient Outcomes and CME/CE Value

September 16-17, 2019
  • Philadelphia, PA

Agenda

Want more agenda details? Download the brochure.

DAY ONE MONDAY, SEPTEMBER 16, 2019

7:15

Registration and Continental Breakfast

8:15

Co-Chairperson’s Welcome and Opening Remarks

John Ruggiero, PhD, MPA, CHCP
Director & Head, Office of Grants & Education, Medical Affairs
Daiichi Sankyo, Inc.

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Innovation in Learning Models — Examine How
CME Can Align to Shifts in the Healthcare Landscape

8:30

PANEL SESSION Design Education to Engage Multiple Learners and Uncover What They Truly Value in CME/CE

Moderator:

Nancy Paynter
Co-founder & CEO
Concentrix Health LLC

Panelists:

Audrie Tornow, CHCP
Vice President, Educational Strategy and Partnerships
Paradigm Medical Communications, LLC

Amanda Kaczerski, MS, CHCP
Senior Director, Educational Strategy and Design
Academy for Continued Healthcare Learning

Arnold I. Meyer, Ed.D.
Director, Continuing Medical Education
Lewis Katz School of Medicine, Temple University

The Intersection of Health Policy and CME/CE — Legislative Update

Andrew M. Rosenberg
Senior Advisor
CME Coalition

9:45

Networking and Refreshment Break

10:15

INTERACTIVE WORKING SESSION Repackage Your CME Programs for MIPS Compliance

Tom Sullivan
President
Rockpointe

Andrew M. Rosenberg
Senior Advisor
CME Coalition

Terry Ann Glauser, MD, MPH
Medical Director
Rockpointe

Amanda Kaczerski, MS, CHCP
Director, Educational Strategy & Design
Academy for Continued Healthcare Learning

Analyze the Possible Trajectory of CME and the
Intersection of CME & Health Systems Quality Initiatives

11:10

Determining the Blueprint for the Future of CME/CE

Moderator:

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Panelists:

Patricia Jassak
Director, IME and Medical External Affairs
Astellas

Tamar Sapir, PhD
Vice President, Scientific Affairs
PRIME Education LLC

Brian S. McGowen, PhD, FACEHP
Chief Learning Officer and Co-Founder
ArcheMedX, Inc.

11:50

Integrating Medical Education into Health System Quality Initiatives and More

John Ruggiero, PhD, MPA, CHCP
Director & Head, Office of Grants & Education, Medical Affairs
Daiichi Sankyo, Inc.

12:30

LUNCHEON INTERACTIVE DISCUSSION The Evolving Commercial Support Process

New technologies and innovations have changed the compliance landscape, creating built-in check points for business rules and policy compliance. Join in an interactive luncheon discussion to discuss issues.

Keysha Bradford
Compliance Offering Lead
IQVIA

Frank Spender
Senior Director, Compliance Services
IQVIA Commercial Compliance

Moving the Needle —
Capturing and Translating the Value of CME

1:45

Inspiring Change Leaders in CME

Marion Enie
Managing Director, Operational Excellence
Envision Pharma Group

2:15

Explore the Impact of Technology on Healthcare with AI

Yvonne Hung
Director, Data Analytics
Medscape Education

Christina Hoffman, MS
Group Vice President
Medscape Education

Stephen Hunt, MTR, MD, PhD
Assistant Professor
University of Pennsylvania;
Director
Penn Image Guided Interventions Lab (PIGILab)

2:55

Customize Your Learning Experience —
Choose Between 2 Concurrent Working Sessions (A-B)

WORKING SESSION A Supporter Perspectives on Global CME —
Update on the Evolution of Global CME Programs

Pamela Mason
Sr Director, Medical Education Grants Office
AstraZeneca

Susan Connelly
Director, Global Medical Grants
Pfizer Inc

Suzette Miller
Senior Director, Scientific Education
Celgene Corporation

WORKING SESSION B The Art of the Grant Request —
Developing a Compelling and Fundable Proposal

Rob Lowney
Principal and Managing Director
CMEology

Stephen Lind, MBA
Director of Grants, Medical Affairs
Alkermes, Inc.

3:55

Networking and Refreshment Break

4:25

Choose Between 2 Concurrent Working Sessions (C-D)

WORKING SESSION C Proving the Value/Impact of CME/CE Through Peer-Reviewed Publications

Tamar Sapir, PhD
Vice President, Scientific Affairs
PRIME Education LLC

WORKING SESSION D Evolve Global CME Program Models to
Address Regional Education Needs

Katie Eustace
Senior Director, Global Medical Education, Europe
Clinical Care Options

5:25

PANEL SESSION Demonstrate the Impact and Value of CME Through Outcomes Days and
Poster Sessions

Moderator:

Katie Stringer Lucero, PhD
Director, Outcomes and Insights
Medscape Education

Panelists:

Kurt Gery
Group Manager, U.S. Medical Affairs, Learning and Clinical Integration
Genentech

Pamela Mason
Sr Director, Medical Education Grants Office
AstraZeneca

Cynthia Kozic, PharmD
Manager, Learning & Evidence Integration and Medical External Affairs-Neuroscience
Takeda Pharmaceuticals

6:10

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO TUESDAY SEPTEMBER 17, 2019

7:30

Continental Breakfast

8:00

Co-Chairs’ Review of Day One

John Ruggiero, PhD, MPA, CHCP
Director & Head, Office of Grants & Education, Medical Affairs
Daiichi Sankyo, Inc.

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Moving the Needle —
Advancing Standardization in Defining CME Activities
and Assessing the Impact of CME/CE on HCPs

8:15

PANEL DISCUSSION Finding a Common Language — Current Approaches to Standardize Instructional Design, Outcomes Reporting and Assessment Methodologies Across CME/CE

Moderator:

Brian S. McGowen, PhD, FACEHP
Chief Learning Officer and Co-Founder
ArcheMedX, Inc.

Panelists:

Pam Beaton, CHCP, FACEHP
Associate Director, Global Medical Affairs, Grants
Alnylam Pharmaceuticals

Caroline Pardo, PhD, CHCP, FACEHP
General Manager
Haymarket Medical Education

Karyn Ruiz-Cordell, MA, PhD
Associate Director | Medical Education | Data Analytics
Regeneron Pharmaceuticals, Inc

9:00

PANEL SESSION Gauge CME/CE’s Current Impact on HCPs

Moderator:

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Panelists:

Pamela Mason
Sr Director, Medical Education Grants Office
AstraZeneca

Shunda R. Irons-Brown, PhD, MBA, CHCP
Senior Manager, Medical Education & Grants
Novo Nordisk Inc.

Cynthia Kozic, PharmD
Manager, Learning & Evidence Integration and Medical External Affairs-Neuroscience
Takeda Pharmaceuticals

Robert Rosenbloom
President and CEO
PlatformQ Health

9:45

The 7 Deadly Sins of Global Granting

Jeff Summers
Chief Sales and Marketing Officer
CyberGrants

10:30

Networking Refreshment Break

11:00

Choose Between 2 Concurrent Working Sessions (E-F)

WORKING SESSION E What Message is Your Budget Sending in CME/CE Activities?

Pam Beaton, CHCP, FACEHP
Associate Director, Global Medical Affairs, Grants
Alnylam Pharmaceuticals

Riaz Baxamusa
Associate Director, IME Grants
Astellas

WORKING SESSION F Improve Stakeholder Collaboration Across Industry — Academia, Societies, Patient Advocacy Orgs
and Health Systems

Michelle Rice
Senior Vice President, External Affair
National Hemophilia Foundation

Kyle Pinion
Senior Director of Education, Healthcare Relations & Advocacy
Multiple Sclerosis Association of America

Allison Lejeune
Executive Director
Impact Education, LLC

Examine the Value and Potential Impact of
Integrating Emerging Technologies and
Performance Dashboards into CME/CE

11:45

PANELThe Value of Embedding Emerging Technologies into CME/CE

MODERATOR:

Matthew Frese
General Manager
Med Learning Group

PANELISTS:

Peg Bollella, PharmD
Lead, Scientific Optimization & Excellence
Sanofi

Debra Adams
Director, Community Relations
Alzheimer’s Association

Susan S. Buchanan
Associate Director, Global Grants and Charitable Donations
AbbVie

Lauren Welch
Vice President, Outcomes and Accreditation
Med Learning Group

12:30

Networking and Refreshment Luncheon

1:30

Initiate Clinician Behavior Change with Performance Dashboards

Ted Singer, BA, CHCP
President
PVI, PeerView Institute for Medical Education

2:15

INTERACTIVE SESSION Grants Proposal Analyses

Moderator:

Sue McGuinness, PhD, CHCP
Associate Director, Medical Education Grants Office
AstraZeneca

Panelists:

Patricia Jassak
Director, IME and Medical External Affairs
Astellas

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Susan Connelly
Director, Global Medical Grants
Pfizer Inc

Suzette Miller
Senior Director, Scientific Education
Celgene Corporation

3:00

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

DAY ONE MONDAY, SEPTEMBER 16, 2019

7:15

Registration and Continental Breakfast

8:15

Co-Chairperson’s Welcome and Opening Remarks

John Ruggiero, PhD, MPA, CHCP
Director & Head, Office of Grants & Education, Medical Affairs
Daiichi Sankyo, Inc.

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Innovation in Learning Models — Examine How
CME Can Align to Shifts in the Healthcare Landscape

8:30

PANEL SESSION Design Education to Engage Multiple Learners and Uncover What They Truly Value in CME/CE

Moderator:

Nancy Paynter
Co-founder & CEO
Concentrix Health LLC

Panelists:

Audrie Tornow, CHCP
Vice President, Educational Strategy and Partnerships
Paradigm Medical Communications, LLC

Amanda Kaczerski, MS, CHCP
Senior Director, Educational Strategy and Design
Academy for Continued Healthcare Learning

Arnold I. Meyer, Ed.D.
Director, Continuing Medical Education
Lewis Katz School of Medicine, Temple University

The Intersection of Health Policy and CME/CE — Legislative Update

Andrew M. Rosenberg
Senior Advisor
CME Coalition

9:45

Networking and Refreshment Break

10:15

INTERACTIVE WORKING SESSION Repackage Your CME Programs for MIPS Compliance

Tom Sullivan
President
Rockpointe

Andrew M. Rosenberg
Senior Advisor
CME Coalition

Terry Ann Glauser, MD, MPH
Medical Director
Rockpointe

Amanda Kaczerski, MS, CHCP
Director, Educational Strategy & Design
Academy for Continued Healthcare Learning

Analyze the Possible Trajectory of CME and the
Intersection of CME & Health Systems Quality Initiatives

11:10

Determining the Blueprint for the Future of CME/CE

Moderator:

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Panelists:

Patricia Jassak
Director, IME and Medical External Affairs
Astellas

Tamar Sapir, PhD
Vice President, Scientific Affairs
PRIME Education LLC

Brian S. McGowen, PhD, FACEHP
Chief Learning Officer and Co-Founder
ArcheMedX, Inc.

11:50

Integrating Medical Education into Health System Quality Initiatives and More

John Ruggiero, PhD, MPA, CHCP
Director & Head, Office of Grants & Education, Medical Affairs
Daiichi Sankyo, Inc.

12:30

LUNCHEON INTERACTIVE DISCUSSION The Evolving Commercial Support Process

New technologies and innovations have changed the compliance landscape, creating built-in check points for business rules and policy compliance. Join in an interactive luncheon discussion to discuss issues.

Keysha Bradford
Compliance Offering Lead
IQVIA

Frank Spender
Senior Director, Compliance Services
IQVIA Commercial Compliance

Moving the Needle —
Capturing and Translating the Value of CME

1:45

Inspiring Change Leaders in CME

Marion Enie
Managing Director, Operational Excellence
Envision Pharma Group

2:15

Explore the Impact of Technology on Healthcare with AI

Yvonne Hung
Director, Data Analytics
Medscape Education

Christina Hoffman, MS
Group Vice President
Medscape Education

Stephen Hunt, MTR, MD, PhD
Assistant Professor
University of Pennsylvania;
Director
Penn Image Guided Interventions Lab (PIGILab)

2:55

Customize Your Learning Experience —
Choose Between 2 Concurrent Working Sessions (A-B)

WORKING SESSION A Supporter Perspectives on Global CME —
Update on the Evolution of Global CME Programs

Pamela Mason
Sr Director, Medical Education Grants Office
AstraZeneca

Susan Connelly
Director, Global Medical Grants
Pfizer Inc

Suzette Miller
Senior Director, Scientific Education
Celgene Corporation

WORKING SESSION B The Art of the Grant Request —
Developing a Compelling and Fundable Proposal

Rob Lowney
Principal and Managing Director
CMEology

Stephen Lind, MBA
Director of Grants, Medical Affairs
Alkermes, Inc.

3:55

Networking and Refreshment Break

4:25

Choose Between 2 Concurrent Working Sessions (C-D)

WORKING SESSION C Proving the Value/Impact of CME/CE Through Peer-Reviewed Publications

Tamar Sapir, PhD
Vice President, Scientific Affairs
PRIME Education LLC

WORKING SESSION D Evolve Global CME Program Models to
Address Regional Education Needs

Katie Eustace
Senior Director, Global Medical Education, Europe
Clinical Care Options

5:25

PANEL SESSION Demonstrate the Impact and Value of CME Through Outcomes Days and
Poster Sessions

Moderator:

Katie Stringer Lucero, PhD
Director, Outcomes and Insights
Medscape Education

Panelists:

Kurt Gery
Group Manager, U.S. Medical Affairs, Learning and Clinical Integration
Genentech

Pamela Mason
Sr Director, Medical Education Grants Office
AstraZeneca

Cynthia Kozic, PharmD
Manager, Learning & Evidence Integration and Medical External Affairs-Neuroscience
Takeda Pharmaceuticals

6:10

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO TUESDAY SEPTEMBER 17, 2019

7:30

Continental Breakfast

8:00

Co-Chairs’ Review of Day One

John Ruggiero, PhD, MPA, CHCP
Director & Head, Office of Grants & Education, Medical Affairs
Daiichi Sankyo, Inc.

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Moving the Needle —
Advancing Standardization in Defining CME Activities
and Assessing the Impact of CME/CE on HCPs

8:15

PANEL DISCUSSION Finding a Common Language — Current Approaches to Standardize Instructional Design, Outcomes Reporting and Assessment Methodologies Across CME/CE

Moderator:

Brian S. McGowen, PhD, FACEHP
Chief Learning Officer and Co-Founder
ArcheMedX, Inc.

Panelists:

Pam Beaton, CHCP, FACEHP
Associate Director, Global Medical Affairs, Grants
Alnylam Pharmaceuticals

Caroline Pardo, PhD, CHCP, FACEHP
General Manager
Haymarket Medical Education

Karyn Ruiz-Cordell, MA, PhD
Associate Director | Medical Education | Data Analytics
Regeneron Pharmaceuticals, Inc

9:00

PANEL SESSION Gauge CME/CE’s Current Impact on HCPs

Moderator:

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Panelists:

Pamela Mason
Sr Director, Medical Education Grants Office
AstraZeneca

Shunda R. Irons-Brown, PhD, MBA, CHCP
Senior Manager, Medical Education & Grants
Novo Nordisk Inc.

Cynthia Kozic, PharmD
Manager, Learning & Evidence Integration and Medical External Affairs-Neuroscience
Takeda Pharmaceuticals

Robert Rosenbloom
President and CEO
PlatformQ Health

9:45

The 7 Deadly Sins of Global Granting

Jeff Summers
Chief Sales and Marketing Officer
CyberGrants

10:30

Networking Refreshment Break

11:00

Choose Between 2 Concurrent Working Sessions (E-F)

WORKING SESSION E What Message is Your Budget Sending in CME/CE Activities?

Pam Beaton, CHCP, FACEHP
Associate Director, Global Medical Affairs, Grants
Alnylam Pharmaceuticals

Riaz Baxamusa
Associate Director, IME Grants
Astellas

WORKING SESSION F Improve Stakeholder Collaboration Across Industry — Academia, Societies, Patient Advocacy Orgs
and Health Systems

Michelle Rice
Senior Vice President, External Affair
National Hemophilia Foundation

Kyle Pinion
Senior Director of Education, Healthcare Relations & Advocacy
Multiple Sclerosis Association of America

Allison Lejeune
Executive Director
Impact Education, LLC

Examine the Value and Potential Impact of
Integrating Emerging Technologies and
Performance Dashboards into CME/CE

11:45

PANELThe Value of Embedding Emerging Technologies into CME/CE

MODERATOR:

Matthew Frese
General Manager
Med Learning Group

PANELISTS:

Peg Bollella, PharmD
Lead, Scientific Optimization & Excellence
Sanofi

Debra Adams
Director, Community Relations
Alzheimer’s Association

Susan S. Buchanan
Associate Director, Global Grants and Charitable Donations
AbbVie

Lauren Welch
Vice President, Outcomes and Accreditation
Med Learning Group

12:30

Networking and Refreshment Luncheon

1:30

Initiate Clinician Behavior Change with Performance Dashboards

Ted Singer, BA, CHCP
President
PVI, PeerView Institute for Medical Education

2:15

INTERACTIVE SESSION Grants Proposal Analyses

Moderator:

Sue McGuinness, PhD, CHCP
Associate Director, Medical Education Grants Office
AstraZeneca

Panelists:

Patricia Jassak
Director, IME and Medical External Affairs
Astellas

Greselda Butler
Associate Director, Grants and Contributions
Otsuka

Susan Connelly
Director, Global Medical Grants
Pfizer Inc

Suzette Miller
Senior Director, Scientific Education
Celgene Corporation

3:00

Close of Conference