Leverage Digital Networks While Mitigating Enforcement Risks and Ensuring Promotional Compliance
June 19-20, 2012
- Washington, District of Columbia
Your social media efforts cannot afford to wait for Guidance to be issued by DDMAC!
There are numerous legal and compliance risk areas when communicating product information through social media channels as we are forced to speculate what the government deems appropriate. The number of internet promotional pieces submitted to DDMAC, as compared to traditional print submissions, continues to grow. So, too, have the number of internet-related enforcement letters from DDMAC. Companies are eager to use social media to reach and engage with patients and physicians, but struggle to define corporate policies, monitor and audit strategies to mitigate compliance risk.
Topics to be covered in 2012 include:
- Update on DDMAC oversight – Anticipated regulatory guidance and continued enforcement actions
- Social media monitoring tools and audit strategies
- Enhancements of corporate policies surrounding online communication and promotion
- Innovative case studies of successful – and safe – social media efforts across the industry
