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CBI’s Pharmaceutical Retail Strategy Summit

Advancements in Pharmacy Programs, POS Services and Data Analytics that Drive Patient Acquisition and Retention

September 19-20, 2012
  • East Brunswick, NJ

Available for $298.00

Leverage Retail Programs and Data Analytics to Drive Adherence

This executive Summit explores innovative programs and partnerships taking place at the retail level.  Learn how manufacturers leverage retail pharmacy for improved patient acquisition and product adherence.  And, hear about new supply chain data capabilities and advancements that delve deeper into both retail channel and patient longitudinal data for critical product insights.

  • Strategies to leverage retail data for ROI measurement, inventory insights, greater supply chain transparency and improved forecasting accuracy
  • Implementation of patient-targeted programs at the point-of-sale to drive product adherence
  • Integration of technology that complements the normal pharmacy workflow
  • Analyze data to optimize new product launches and move the needle on market share for established brands
  • Development considerations for well-structured contracts and manufacturer-funded programs
  • Innovative and evolving programs and retail-level partnerships (e.g., couponing, co-pay offset, synchronization)