Digital Innovation for Marketing Decision Makers in the Life Sciences Industry
- Philadelphia, Pennsylvania
Connecting Industry to the Right Audience, with the Right Channels, at the Right Time
At its core, digital marketing is about making connections. For Pharma, Bio and Device manufacturers, this is defined by connections with patients, physicians and payers. For more than a decade, CBI has been at the forefront of uniting senior-level marketing professionals at the heart of digital innovation to discuss novel approaches to thriving, multi-channel digital campaigns. Join industry thought leaders, movers and shakers for best practices, case studies and the latest trends in digital. Leverage advances in technology for better connections with patients, physicians and payers.
Hot Sessions for 2012 Include:
- Keynote address by POZEN’s Chief Commercial Officer on the changing pharma commercial model
- Regulatory update on the implications of FDA’s guidance for mobile medical applications
- A physician’s perspective on preferred digital channels
- Case study for online support systems and today’s patients
- Industry panel on war stories and lessons learned from non-effective digital marketing campaigns
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Case studies and real life examples on implementation of multi-channel closed loop marketing capabilities
PLUS! Pre-Conference Mobile Clinic Topics Include:
- Assess mobile platforms and functionalities for smarter go/no-go decision-making
- Align app strategies with the mobile behavior of today’s HCP generation
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Key considerations for mobile apps – Short life span, how much value?
Go Viral. Get Connected.
