Assess the Current Industry Landscape, Implement Proven Market Access Strategies and Improve Payer Relationships to Achieve Commercial Success
- Philadelphia, Pennsylvania
Available for $495.00
Maximize the success of the oncology portfolio with a targeted commercial strategy.
Are you effectively capitalizing on your oncology portfolio in a highly competitive market place? Oncology therapies now represent an extensive piece of the bio/pharma and continue to be one of the key growth areas for the market. Therefore, companies must keep up with the evolving and complex nature of the oncology environment through successful navigation of changing regulations, payer relationships and market access challenges in order to succeed.
Join industry thought leaders at the premier oncology market access conference in the U.S. to learn best practices to maximize market access and meet commercial goals for both new and existing oncology therapies. Benefit from topics such as:
- The changing global oncology treatment landscape
- Pros and Cons of commercializing vs. alliances with larger companies
- Healthcare reform milestones and the impact on oncology care delivery
- Payer input on management of oral oncology therapies
- The growth of personalized medicine and targeted treatments in oncology
- Communicate the value of your product in order to succeed in a saturated market
About Campbell Alliance
Campbell Alliance, an industry leader in biopharmaceutical and medical technology consulting, is the Consulting business segment of inVentiv Health, a leading global provider of best-in-class clinical, commercial, and consulting services to companies seeking to accelerate performance. The firm's clients include all of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into three Centers of Excellence—Commercial, Medical, and Corporate Development—each of which offers a range of services to a critical area of the pharmaceutical, biotechnology, and medical technology industries. Each of our Centers of Excellence is a dedicated consulting team whose members are highly specialized and offer deep expertise in their chosen areas. From its locations in New York City, Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, Atlanta, London and Zurich, Switzerland, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit http://www.campbellalliance.com.
McKesson Specialty Health
McKesson Specialty Health, a division of McKesson Corporation, empowers the community patient care delivery system by helping community practices advance the science, technology and quality of care. Through innovative clinical, research, business and operational solutions, facilitated by integrated technology systems, we focus on improving the financial health of our customers so they may provide the best care to their patients. Visit us at: McKessonSpecialtyHealth.com/PharmaBiotech