Changing the DNA of Adherence and Support Programs
- Philadelphia, Pennsylvania
For the past 12 years, CBI has become the must-attend event for marketing and product management professionals! This year’s summit takes an innovative approach to adherence and support programs by turning them upside down to delve into the key factors that are inhibiting change and progress.
Highlights for this year’s summit include:
- A keynote panel on patient empowerment and how adherence programs need to adapt to the current environment
- A panel discussion that includes previous SPA award winners and looks at where these programs are now
- A thought provoking panel on revolutionizing patient support through digital
- Interactive round tables that address real world concerns on optimizing adherence initiatives
Thought leader faculty include representatives from Sanofi, Shire, Merck, Eli Lilly, GSK, Pfizer, Amgen, Boehringer-Ingelheim, Janssen and much more!