Keynote Address • Adapt Commercialization and Market Access Strategies Proactively in a Changing Environment
• Explore future trends
• Identify and engage key stakeholders
• Manage a matrixed organization to attain reimbursement
• Execute and plan to deliver results
This conference clearly showed that collaboration within organizations and with customers is the key to successful commercialization of products and devices - and demonstrated how to achieve success.
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Todd Berner
Senior Field Scientist, Health Outcomes and Pharmacoeconomics (HOPE) Research and Development, Endo Pharmaceuticals
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There are many real world examples and best practices provided in this forum. Any marketer could implement the strategies presented during this conference and immediately impact their current performance.
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Boris Velinov
Product Director,Allergan
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I found the topics right on and the speakers extremely knowledgeable. This was a very informative session.
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Al Swarts
President, Bio-Ops, Inc.
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Our company has a very strong product development process. This conference provides us with the tools to build a superior product launch process.
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Onne Ganel
Director, Edwards LifeSciences
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Good mix of topics and subject matter experts.
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Rich Keenan
Sr. Director Vaccines, Launch Excellence, GSK
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The selection of presenters was exquisite and this made their expertise evident and the content believable.