Start Thinking Locally — The Impact of Integrated Delivery Systems and the ACO Model on Overall Product Reimbursement and Access Strategies
As the system for healthcare management adds the ACO and other new market models, overall product reimbursement and access strategies must include a new set of approaches to round out the traditional national PBMs and health plan tactics. This session delves into how key elements of your company strategy must change including how companies shape bid packages, relevant types of evidence data and the formation of local value propositions based on the demographics of the more refined service areas these customers are managing.
• Understand, as things get more local, that players can change and even traditional players may take on new roles
• Review the need for more specific market research to tailor your offering to the local market
• Make observations on the changing roles and responsibilities of a company’s field personnel as decision making becomes more local
• Hear a side-by-side guide of elements to consider for your launch plan based on the old and new market models
This conference clearly showed that collaboration within organizations and with customers is the key to successful commercialization of products and devices - and demonstrated how to achieve success.
Senior Field Scientist, Health Outcomes and Pharmacoeconomics (HOPE) Research and Development, Endo Pharmaceuticals
There are many real world examples and best practices provided in this forum. Any marketer could implement the strategies presented during this conference and immediately impact their current performance.
I found the topics right on and the speakers extremely knowledgeable. This was a very informative session.
President, Bio-Ops, Inc.
Our company has a very strong product development process. This conference provides us with the tools to build a superior product launch process.
Director, Edwards LifeSciences
Good mix of topics and subject matter experts.
Sr. Director Vaccines, Launch Excellence, GSK
The selection of presenters was exquisite and this made their expertise evident and the content believable.