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Track One: Design Prospective Studies with Payer Expectations in Mind

•   Understand the importance of clinical and economic endpoints
•   Determine what payers want to see from prospective studies
•   Examine what kind of impact data can have on reimbursement

Stephen Chan

Director of Strategic Consulting Services, Reimbursement & Access Services

McKesson Specialty Health

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Testimonials

This conference clearly showed that collaboration within organizations and with customers is the key to successful commercialization of products and devices - and demonstrated how to achieve success.

Todd Berner

Senior Field Scientist, Health Outcomes and Pharmacoeconomics (HOPE) Research and Development, Endo Pharmaceuticals

There are many real world examples and best practices provided in this forum. Any marketer could implement the strategies presented during this conference and immediately impact their current performance.

Boris Velinov

Product Director,Allergan

I found the topics right on and the speakers extremely knowledgeable. This was a very informative session.

Al Swarts

President, Bio-Ops, Inc.

Our company has a very strong product development process. This conference provides us with the tools to build a superior product launch process.

Onne Ganel

Director, Edwards LifeSciences

Good mix of topics and subject matter experts.

Rich Keenan

Sr. Director Vaccines, Launch Excellence, GSK

The selection of presenters was exquisite and this made their expertise evident and the content believable.

Trevor Subero

IBA Molecular

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