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Track Two: Ensure Compliant Messaging to External Stakeholders from Commercial and Medical Teams

•    What is the difference between off-label prescribing (permitted) and off-label marketing (not permitted)?  
•    Appropriate use of medical literature — When does discussion of medical efficacy for non-approved uses cross over to off-label marketing?   
•    Use of prescribing physicians on medical expert panels — What are the potential pitfalls?  

Ellyn L. Sternfield
Of Counsel
Mintz Levin