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Case Study • Develop a Road Map for Transforming Your Organization Through Interactive Selling

Interactive selling via mobile technology is a winning strategy when it comes to engaging physicians with brand or disease information.  In this session, discuss top considerations for the organization when developing an interactive selling program for the sales force. From the client and agency perspective, hear the success story behind a recently rolled out program at Novartis Vaccines and build an essential blueprint for optimizing  interactive selling across the organization.

[Session Keywords: Sales Force, Tablets, Mobile Technology, Physicians, Strategy, Audience Engagement]

Meghan Lopresto
Vice President, Multichannel Marketing and Sales Force Analytics
The CementBloc
Emad Abdelnaby
Director, U.S. Marketing
Novartis Vaccines and Diagnostics