Accelerating Clinical Trial Recruitment Through Social Media
One of the biggest challenges for rare disease clinical trials is finding patients. With a series of case studies, learn how a micro targeting approach can be used to help bio/pharma companies find and engage rare disease patients and caregivers. It’s also the foundation for designing focused campaigns that reach patients online where they are most likely to be receptive to information about participating in clinical trials. Rare disease patients and caregivers are social media “power users.” Learn how pharma can use social media to effectively engage with rare disease online communities.