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In the News

ProEthic Pharmaceuticals' Stevie Award-Winning Best Sales Trainer Mark Elrod Asked to Co-Chair CBI Pharmaceutical Sales Training Summit

MONTGOMERY, AL, July 27, 2006 - ProEthic Pharmaceuticals, Inc., a privately funded specialty pharmaceutical company that acquires, develops and markets niche prescription products, announced that Mark Elrod, senior vice president of marketing and sales training at ProEthic, has been named as Best Sales Trainer at the fourth annual American Business Awards. Nicknamed the Stevie® Awards, the American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace and have been recognized by the New York Post as "the business world's Oscars."

Mr. Elrod received the award based on his contributions to the significant and rapid growth of ProEthic since its inception. He joined the company in 2002 when it had five full-time sales representatives promoting three prescription drugs. During his tenure at the company, Mr. Elrod served in several positions and plays a role in every aspect of its sales, sales training, and marketing. His tireless efforts helped the company end 2005 with over 80 sales representatives and year-end net sales totaling almost $22 million.

"Without Mark's leadership and dedication, ProEthic would not be where it is today," remarked Carl Whatley, chairman and CEO of ProEthic Pharmaceuticals, Inc. "Mark's background as a registered pharmacist, his deep knowledge of medical treatments and proven skills in sales and marketing are a truly rare combination in our industry and are an integral part of our company's success. We are pleased that Mark has been recognized for achieving what is considered the pinnacle in best business practices. We believe that the rapid success of our marketed products and the continued advancement of our pipeline products is a demonstration of the impressive abilities of all of our employees."

Since winning his prestigious award, Mr. Elrod has been asked by The Center for Business Intelligence to co-chair its first national Pharmaceutical Sales Training Summit, which will take place October 19-20 in West Conshohocken, PA. As co-chairman, Mr. Elrod will introduce the program, introduce speakers, give lectures, and generally run the Summit.

"I am incredibly honored to have been asked to chair the first national CBI Sales Training Summit. Sales training is truly a passion of mine, and I am humbled that they would ask me to be such a big part of their event," Elrod said.

For more information regarding the CBI Sales Training Summit, contact Courtney Richman, Program Manager, at (781) 939-2551.

About ProEthic Pharmaceuticals, Inc.
ProEthic is a privately funded specialty pharmaceutical company that acquires, develops and markets niche prescription products. ProEthic markets branded prescription allergy, respiratory, pain and men's prostate vitamin products to general and family practitioners and selected specialty physicians in rural and suburban markets in 31 states. The company develops and commercializes proprietary formulations of previously approved compounds and selectively seeks regulatory approval to market well-characterized compounds for new therapeutic indications. ProEthic has built its product portfolio and development pipeline through a combination of internal development and acquisition of late-stage drug candidates. It also markets niche generic prescription pharmaceutical products through Midlothian Laboratories LLC, a wholly owned subsidiary. For more information, please visit the ProEthic website at: www.proethic.com.

About the Center for Business Intelligence:
CBI is a world-class conference company that focuses on producing high-level programs for executive decision-makers who face strategic issues in domestic and international markets. CBI's Pharmaceutical and Biotech Division produces some of the most innovative and "must attend" events for the pharmaceutical and biotech industries.

 
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