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In the News

closerlook, inc. CEO, Dave Ormesher Leading eDetailing Presentation at the Center for Business Intelligence's Summit

Chicago, IL: October 25, 2007 — closerlook, inc., an innovative communication and relationship marketing company, is a major contributor at the Center for Business Intelligence's ‘Pharmaceutical Direct to Physician Sales and Marketing Summit' in Philadelphia, PA, October 24-25, 2007, giving a unique eDetailing seminar.

As one of this year's summit presenters, Dave Ormesher, CEO of closerlook, inc., will be presenting a distinctive seminar on technologies to improve physician interaction with sales people, October 25 at 11:30am. Using real-world examples, Dave will explain strategies for relationship marketing and two-way communication with physicians, and delve into the practices and tools that deliver the most meaningful results.

With over twenty-five years in the field, Ormesher provides strategic direction and leadership for closerlook, inc. (www.closerlook.com). As CEO, he has taken closerlook from a small, creative media boutique and grown it into a recognized leader in creating innovative relationship marketing solutions that help clients in the healthcare and high-technology industries get closer to their most important customers.

Since founding the company in 1987, Ormesher has created a rich, cohesive culture at closerlook by maintaining a hands-on approach to building client success and sustaining lasting account relationships. Dave has guided the growth and evolution of the firm, attracting a world-class team of account strategy, user experience, design, technology, and relationship marketing experts.

In addition to speaking at CBI events, Ormesher is a frequent speaker at other major industry conferences and is a recognized thought leader in the areas of interactive and relationship marketing.

As a highly sought after innovator in the communication and marketing space, closerlook has implemented successful solutions for leading companies including Abbott, BlueCross Blue Shield, J&J, Kaplan, Kodak, Novo Nordisk, Lilly, Microsoft, Takeda, and TAP Pharmaceuticals.

The Center for Business Intelligence Pharmaceutical Direct to Physician Sales and Marketing Summit convenes sales and marketing decision-makers from the pharmaceutical and biotech community for an opportunity to exchange ideas and solutions for next-generation sales and marketing strategies.

About closerlook
closerlook provides creative, technology, and relationship marketing services that enable companies to get closer to their customers. closerlook has created a sense and respond relationship marketing model that is designed to help companies listen better and act faster. The technology platform uses BackstageTM the process is based on a customized information strategy, and the approach is creative. The results are unique, intimate, and profitable relationships with your best customers. www.closerlook.com

About CBI Research, Inc.
CBI is a privately held, world-class conference company that focuses on producing high-level programs for executive decision-makers who face strategic issues in domestic and international markets. CBI has provided information and networking opportunities for thousands of senior- level executives in various industries for over 10 years. CBI produces over a 100 conferences and webinars yearly. More information is available at www.cbinet.com.

 
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