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In the News

Woburn, MA – August 28, 2006 - The Center for Business Intelligence (CBI: www.cbinet.com/pdr) will hold the Original Forum on Prescription Data Restriction on November 13-14, 2006 at the DoubleTree Hotel in Philadelphia, PA.

Based on extensive market research, CBI is pleased to announce the original forum on Prescription Data Restriction featuring exclusive addresses from Cindy Rosenwald, State Representative, from the New Hampshire House of Representatives and Dan Foster, M.D., Senator from West Virginia Senate.

This program has been carefully crafted to bring forth a fair and balanced view on physician data restriction that allows for learning, effective assessment of the current and future status of this issue and strategies for remaining compliant with the AMA Prescription Data Restriction Program and New Hampshire Prescription Confidentiality. This forum provides pharmaceutical sales and marketing professionals with applicable solutions and strategies for managing the data restriction policies that are challenging the industry.

The conference also features dynamic, non-biased perspectives, such as a special Physicians Panel, where attendees will garner first-hand experience from physicians on solutions for overcoming the adversarial relationship that some physicians have toward pharma reps, in addition to strategies for adapting technology systems to support PDRP.

Key Categories of Discussion Include:

  • Legislative initiatives to protect patient and prescriber privacy
  • Solutions for ensuring that data providers are taking the precautionary steps to remain in compliance with PDRP
  • Actions pharma can take to help sales reps succeed with less data
  • Case studies on doctor’s assessments of sales reps calls
  • Strategies for helping the sales force and front-line management with alternate targeting and messaging tactics
Sponsorship Provided By: TargetRx Co-Sponsorship Provided By: The Wall Street Journal Outstanding Support Provided By: PharmaVOICE, Pharmcast, PharmaMarketing News, Pharmaceutical Commerce and Arrowhead Publishers

For more information on this event or to register, contact CBI Registration at 800-817-8601 Fax 781-939-2490 Email cbireg@cbinet.com. Please visit us online at www.cbinet.com/pdr

 
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