Agenda | PharmaForum 2019

SUNDAY, MARCH 24, 2019 REGISTRATION & PRE-CONFERENCE ACTIVITIES

3:00 – 7:00PM

MAIN CONFERENCE REGISTRATION

4:00 – 6:00PM

6:00 – 7:00PM

Welcome to the Big Apple — Newcomer’s Orientation

If this is your first Pharma Forum experience or you haven’t joined us in a few years, this orientation is a must-attend. Gain tips on how to make the most out of your time at Pharma Forum and keep your eye on key takeaways to be gained.

Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning
Eisai Inc.

Stephanie Russo
HMCC, Global Account Executive
Marriott International

DAY ONE • MONDAY, MARCH 25, 2019 OPENING GENERAL SESSION

8:00

Networking Breakfast and Appointment Time in the Exhibit Hall

ENGAGE INNOVATIVE MEETING CONCEPTS

9:30

Engage, Exchange, Connect — Welcome to Pharma Forum 2019

Conference Welcome by CBI and MeetingsNet

Melanie Demakis
Senior Program Director
CBI, a division of UBM Americas

Melissa Fromento
Managing Director, MeetingsNet
KNect365 Meetings Group

9:40

Titanium Sponsor’s Welcome

Gail Frazer
Vice President, Global Sales, Corporate Accounts
Marriott International

9:50

Co-Chair’s Opening Remarks

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management
Bristol-Myers Squibb

11:00

Networking Luncheon and Appointment Time; Lunch will be served from 12:00 – 1:15

2:00 – 3:00 CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A1-E1)

A1 COMPLIANCE Where Do We Stand with GDPR? Addressing the Myths, Misinterpretations and Minutiae

GDPR has brought a paradigm shift in the way businesses perceive privacy. This masterclass provides insight on a wide range of topics, including basic application of GDPR in day-to-day cases, challenges and best practices. This session is a must for those looking for a one-stop shop to understand the intricacies of personal data management and confront myths around GDPR.

Munish Duvedi
Consultant
GCO Consultancy

B1 MEETINGS MANAGEMENT You Have an Established SMMP… Now What?

Just check the box and walk away? Not so fast! Your SMMP constantly evolves, so you must be sure to monitor and continuously improve the SMMP based on customer feedback, data intelligence, changing business priorities and industry disruptors. Join in this think-tank to be part of an inspired discussion and exchange stories rich with success tips and pitfalls to avoid.

MODERATOR:

Betsy Bondurant, CMM, CTE
President
Bondurant Consulting

PANELISTS:

Amy Perrone, SMMC, CMM
Manager, Strategic Meetings Management Program
Genentech

Brian McArdle
Senior Manager, Global Procurement
Allergan

Monica Dickenson, CMP, SMMC
Head, Global Meetings & Events
Shire

C1 TECHNOLOGY Lights, Camera and Live Action! Strategize the Execution of Virtual Meetings

Assess the opportunity for cost savings with launching virtual meetings, answer the questions surrounding a successful launch and discuss the challenges of meeting expectations and fulfilling educational requirements for participants.

Debi Scholar
SMM Coach
Independent

D1 PARTNERSHIPS Cultivate an Impactful Procurement Business Partnering Mentality

Transform procurement practices by applying a business partnership mentality to improve efficiencies and cross-functional collaboration.

Diana McClure, CMP, HMCC
Hilton Worldwide Sales
Hilton

Tracey Lane
Owner, Meeting and Event Planning
The Lane Group, LLC

Jill Rankin, CPM
Global Sourcing Associate Director, Category Management
Boehringer Ingelheim

E1 EXPERIENCE EXCHANGE Walking the Tightrope of Clinical Meetings — Achieve the Delicate Balance of Offering Value While Maintaining Compliance

In every meeting where HCPs are in attendance, planners must face the Everest-like task of creating a welcoming and engaging meeting, while remaining in compliance with regulatory standards. Take a new look at how to create processes to balance these competing priorities for successful and valuable meetings.

Shannon Lindgren, CMP, HMCC
Senior Manager, Meeting Planning
Allergan

3:00

Hosted by:

Appointment Time and Afternoon Refreshment Break

4:00 – 5:00 CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A2-E2)

A2 GLOBAL Guiding Principles to Develop a Global Process for Meetings and Events Success

In this session, gain insight on how to design global systems and processes to work with cultural norms and regional differences. This case study provides key tips for success on system configuration, organizational design and governance.

Christy Love
Global Process Owner, Meetings
Eli Lilly and Company

B2 MEETINGS MANAGEMENT Perfecting Investigator Meeting Efficiency and Engagement

Discover innovative approaches to elevate your next investigator meeting (IM), which can add to the success of clinical trials.

Sonal Humane
Director, Meeting Management
Merck & Co.

C2 TECHNOLOGY LAB Leverage Technology to Maximize Social Engagement at Live Events

This session is an interactive learning lab and live demo. Participation is limited to the first 60 people who pre-register for this session.

TED-Style Talk & Live Demo

Utilizing Hiver technology, connect with peers who plan the same type of meetings as you. Choose to join one of the four communities below to practice hands-free social networking and leave the session with new contacts and fresh ideas for audience engagement techniques to use in your next meeting.

Erin Anderson
Co-Founder and Chief Marketing Officer
Hiver

D2 PARTNERSHIPS Contracting to Perfection — Gain the Skills, Knowledge and Confidence for Successful Contracting

Navigate the complexities of fulfilling a contract for a life sciences meeting supplier on a meeting-by-meeting basis. In this workshop, learn how to collaborate with internal stakeholders and negotiate with suppliers to find a solution for smoother contracting processes.

Speaker TBA

E2 EXPERIENCE EXCHANGE Leadership Working Group — Striking the Balance Between Creativity, Customer Engagement and Positive Employee Culture

As a leader of a team, especially a team that works on meetings and events, it is essential to pack your toolbox full of the necessary skills to master the delicate balancing act of fostering a positive and creative culture, establishing consistent processes and keeping the customer at the heart of each meeting.

Ashley Owens
Director, Global Event Management
Medtronic

DAY TWO • TUESDAY, MARCH 26, 2019 GENERAL SESSION

7:30

Hosted by:

Networking Breakfast and Appointment Time

EXCHANGE TECHNIQUES FOR SUCCESSFUL PARTNERING
AND GAIN KEY INDUSTRY INSIGHTS

9:00

Co-Chair’s Day-Two Remarks

Heather R. Schmidt, CMP, HMCC
Conventions & Events Manager
Philips Image Guided Therapy

10:05

Industry Trends Q&A

Jocelyne Côté
Managing Director
American Express Global Meetings & Events

Jim Robinson
President and Chief Operating Officer
Alkermes

10:15

Partnership Pavilion — Build a Partnership That Lasts

Eric Kreins, HMCC
Managing Director, Strategic Accounts
Hilton Worldwide Sales

Rebecca Hart
Senior Meeting Planner
Gilead Sciences

Brian McArdle
Senior Manager, Global Procurement
Allergan

Stephanie Russo
HMCC, Global Account Executive
Marriott International

Bonnie Weiss, HMCC
Global Pharmaceutical Sales Director
Hyatt Hotels Corporation

Valli Ferrara Chapjian
Manager, Event Strategy & Operations
GSK

11:10 – 1:30

Networking Luncheon and Appointment Time; Lunch will be served from 12:00 – 1:15

1:30 – 2:30 CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A3-E3)

A3 COMPLIANCE How to Build a Compliant, Effective and Engaging Congress Exhibit Space

In this session, learn how to deliver information in an innovative and exciting format to attract attendees to your exhibit at large congresses.

Stacy Wright, CMP, HMCC
Event Manager, Congresses & Events
Galderma Laboratories

Marnie Oswald, CMP, CSEP, HMCC
Manager, Global Congresses & Meetings
CSL Behring

B3 MEETINGS MANAGEMENT Generate, Implement and Sustain a Strategic Meetings Management Program (SMMP) Across Global Teams

Are you at the beginning or at a cross-roads in developing your SMMP? Join this highly interactive session to discuss with peers the best practices and strategies to ensure your rollout will be a success — And, most importantly, that it will LAST!

Charlotte Hammerbeck
Director, Meetings Technology
GSK

C3 EXPERIENCE EXCHANGE On Good Authority — Expert Panel on Top Issues Facing Today’s Meeting Planner

Collectively comprising decades of meeting knowledge, this slate of experts reflect on the current trends in life sciences meeting management and provide valuable advice on how to engage your audience, exchange expertise and forge connections with key partners.

MODERATOR:

James Vachon, CMM
Former Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

EXPERTS:

Danielle Baruch
Key Account Director, Northeast, Global Sales Americas
IHG

Monica Dickenson, CMP, SMMC
Head, Global Meetings & Events
Shire

Michelle Harty, CMP, CMP-HC
Chief Executive Officer
Meeting Sites Pro, Inc. / SM Squared

Sonal Humane
Director, Meetings Management
Merck & Co.

D3 PARTNERSHIPS Unlock the Secrets to Creativity and Client Success for Internal Meetings

In a world where efficient processes and creativity collide, attendees leave impressed and rich with knowledge. Discover creative opportunities to wow your audience and achieve a more successful meeting when working with internal clients.

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo

E3 EXPERIENCE EXCHANGE Apply Attendee Personas to Amplify Event Design

We continue to see our industry move toward designing events with the attendee experience as a core focus. In order to maximize the engagement, education and ROI for each participant, planners can identify attendee personas to help implement the desired outcomes of the meeting.

Linda McNairy
VP, Global Operations & Shared Services
American Express Global Meetings & Events

2:30

Hosted by:

Afternoon Refreshment Break

3:00 – 4:00 CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A4-E4)

A4 GLOBAL Global Compliance Solutions Summit — Bring Your Own Challenge Workshop (BYOC)

Participation is limited to the first 30 participants who pre-register for this session.

Do compliance requirements challenge your business objectives? Do you struggle to navigate through the complex disclosure requirements posed by different countries and states when planning your event? If so, then this BYOC workshop is the perfect place for you. Attendees are surveyed prior to the session and asked to bring at least one specific compliance challenge to brainstorm with the group and discover meaningful solutions.

Marlize Eckert, HMCC, HCCP
Head, Compliance Solutions
GCO Global

Alain Barathe
Account Director
GCO Global

B4 MEETINGS MANAGEMENT Changing the Mindset Around Meetings to Ensure Your Team Receives the Resources It Needs

Many planners fight to show the value meetings provide to the business and often struggle with overcoming the internal mindset that meetings and tradeshows are a “necessary evil.” In this interactive discussion, learn strategies for improving how meetings are perceived by your organization.

Kathleen Radicioni
Senior Meeting Planner
Globus Medical, Inc.

C4 TECHNOLOGY Technology Talks Phase I — Explore Technology Advances, Overcome Operational Roadblocks and Assess Global Rollouts

Hear about the benefit of engagement tools and how to incorporate engagement within live, hybrid and virtual settings.

MODERATOR:

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management
Bristol-Myers Squibb

PANELISTS:

Felicia Vargas
Associate Manager, Worldwide Congress & Meeting
Bristol-Myers Squibb

Missy Lawson
Operations Manager
The Lane Group, LLC

Mark Shrayber
CEO
Muv

D4 PARTNERSHIPS Making the Move to an Outsourced Team — A Look Inside the Decision Making and Execution

After recently transitioning to a fully outsourced meetings team, Bayer and Maritz leaders share their decision-making process, strategies for creating trust in relationships with stakeholders and outcomes of the transition.

Isabelle Gordon
Head, U.S. Meeting & Convention Management
Bayer

Tina Covey
Director of Operations
Maritz Travel

E4 EXPERIENCE EXCHANGE Embracing Sustainability in Life Sciences Meetings

Have you heard that the meetings and event industry is second only to construction in the amount of waste created? What does it mean to hold a “green meeting”? What is green washing? Why bother? Join this conversation on planning and hosting sustainable meetings, in ways that add value and make an impact in line with your organization’s sustainability goals. Come with questions and suggestions to discuss as a group, or come to find out more through an overview of some of the ways we aim to make our industry more sustainable. The move towards sustainability requires that we are all a part of the solution, despite the challenges we already face in a fast-paced and stressful career. By working together, asking questions, and considering our own impact, we can create and promote sustainable frameworks for our organizations and our industry.

Jennifer Romo Dowd
Manager, Meetings & Conventions
BioMarin

Jody Brandes
Group Manager, Meetings & Convention Services
Genentech

4:00

Hosted by:

Networking Refreshment Break

4:30 – 5:30 CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A5-C5)

A5 GLOBAL & COMPLIANCE Navigate GDPR Privacy Policy Implementation

Learn how to inform your teams and collaborate with internal stakeholders in executing GDPR compliance.

Daniel Pradelles
Director EU, Canada, Latin America, Global Privacy Office
Merck Sharp & Dohme

B5 MEETINGS MANAGEMENT — PLANNER EXCLUSIVE* Exchange Stories, Lessons Learned and Strategies for Improvement in Managing Unexpected Situations

Join this interactive knowledge-sharing session designed for each participant to contribute experiences and walk away with new strategies for managing unexpected roadblocks in the onsite meeting execution.

*This is a closed-door session, reserved for senior-level corporate and third-party planners. Final eligibility approval is at the discretion of CBI/MeetingsNet.

Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning
Eisai Inc.

C5 TECHNOLOGY Technology Talks Phase II — Technology Implementation from Beginning to End

Are you up to date on the latest technology trends in the meeting landscape? Are you struggling with gaining buy-in from senior management to implement a new software?

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management
Bristol-Myers Squibb

D5 PARTNERSHIPS Hidden Facts — Learn What Your Life Sciences Clients Really Want You to Know

Whether you are new to working with life sciences meetings or have been in the industry for years, this provocative session is designed for hoteliers and planners alike to understand the opportunities and limitations that life sciences companies face for each meeting.

Kimberly Guida
Global Compliance Lead, Strategic Sourcing & Enterprise Services (SSES)
Merck & Co.

E5 EXPERIENCE EXCHANGE — ROUNDTABLE Demystify Incentive Programs and Sharpen the Power of Incentives for Driving Sales Teams

Do you plan incentives, product launches or sales kick-off meetings? In this knowledgeexchange roundtable, take the opportunity to connect with peers to share strategies for when and how incentive programs should be used.

Taya Paige, CMM, HMCC
Business Development Manager
ITA Group

5:30

Close of Day Two

DAY THREE • WEDNESDAY, MARCH 27, 2019 GENERAL SESSION

8:30

Networking Breakfast

CONNECT PERSONAL AND PROFESSIONAL GOALS TO
ACCELERATE YOUR CAREER

9:30

Co-Chairs’ Day Three Remarks and Conference Review

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management
Bristol-Myers Squibb

Heather R. Schmidt, CMP, HMCC
Conventions & Events Manager
Philips Image Guided Therapy

10:15

ENTER“TRAIN”ER — GOAL FOR YOUR DREAMS! How Setting and Getting Five Goals Can Keep You Sane and Motivated in the Meetings Business

You have so many responsibilities in the meetings business that it’s easy to stay busy working in your dream job without ever working on your dreams. Join enter“train”er Lauren Pasqualone to uncover your top five goals — Three to take care of business and two to take care of yourself! Break them down into monthly, weekly and daily action lists so you can burst through them. During this high-energy, hilarious keynote, you will ENGAGE in a three-step prioritization process to EXCHANGE distractions, over-commitments and mental blocks for your goals. Then you will CONNECT everything you have learned at Pharma Forum 2019 with a clear plan, so you can manage what is on your plate today with your dreams for tomorrow!

Lauren Pasqualone
Motivational Speaker and Writer

11:15

Co-Chairs’ Closing Remarks

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management
Bristol-Myers Squibb

Heather R. Schmidt, CMP, HMCC
Conventions & Events Manager
Philips Image Guided Therapy

11:30

Close of Conference

WEDNESDAY, MARCH 27, 2019 POST-CONFERENCE WORKSHOP