Agenda | PharmaForum 2018

SUNDAY, MARCH 25, 2018 REGISTRATION & PRE-CONFERENCE ACTIVITIES

3:00 – 7:00PM

MAIN CONFERENCE REGISTRATION

4:00 – 6:00PM

Hosted by:

Senior VIP Summit — Content-Intensive Benchmarking*

This VIP, invitation-only summit is designed for senior corporate meeting management professionals from life sciences companies. Eligible attendees must have at least 10 years of meeting management experience and at least 8 years within the pharmaceutical/biotechnology and medical device industries. *Final eligibility approval is at the discretion of CBI and MeetingsNet.

Facilitator:

James Vachon, CMM
Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

6:00 – 7:00PM

Educational Support Provided by:

Newcomers' Orientation

If this is your first time at Pharma Forum, or you haven’t joined us in a few years, this orientation is a must-attend. Gain tips on how to make the most of Pharma Forum and keep your eye on key takeaways.

Brian McArdle
Senior Manager, Global Procurement, Meeting & Conference Sourcing
Allergan, Inc.

Stephanie Russo
Global Account Executive
Marriott International

DAY ONE • MONDAY, MARCH 26, 2018 OPENING GENERAL SESSION

7:30

Networking Breakfast, CSR Activity and Appointment Time in the Exhibit Hall

INFUSE POWERFUL EXPERIENCES, COMMUNICATION EXCELLENCE AND
RISK MANAGEMENT INTO YOUR MEETING MANTRA

Conference Welcome by CBI and MeetingsNet

Melanie Demakis
Senior Program Director
CBI, a division of UBM Americas

Melissa Fromento
Managing Director
MeetingsNet

9:30

Infuse, Invoke, Ignite — Welcome to Pharma Forum 2018

9:40

Titanium Sponsor’s Welcome and Opening Remarks

Gail Frazer
Vice President, Global Sales, Corporate Accounts
Marriott International

9:50

Day One Chairperson’s Welcome and Opening Remarks

Michael Mahoney
Director, Meeting and Convention Services
Genentech

11:30

Begin Your Musical Journey Through Pharma Forum

Angus Clark
General Manager and Partner
SongDivision

11:45 – 2:45

Networking Luncheon, CSR Activity and Appointment Time
(lunch buffet open from 12:00 – 1:15)

3:00 – 4:00PM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A1-E1)

A1 MEETING BEHAVIOR Leverage the Brain Science of Meeting Behavior to Improve Audience Experience and Takeaways

Learn the basic science behind how people behave at meetings and how to utilize this knowledge to positively change the format and experience for meeting attendees.

Janet Sperstad, CMP
Program Director, Meeting and Event Management
Madison College

B1 COMPLIANCE 101 Develop a Robust Toolkit for Compliant Meetings

If you are new to the life sciences industry, or diving into a new career path in meetings management, this session is a mustattend to gain a basic understanding and knowledge of key industry terminology and an overview of compliance as it relates to managing meetings and events.

Michelle Bartolone, CMP-HC
Chief Executive Officer
Meeting Sites Pro, Inc.

C1 RFP MAGIC Best Practices to Create an Efficient and Effective RFP for Life Sciences Meetings

Discover important industry-specific information to include in your next RFP to increase the quality of proposals received from valued venues and partners.

Meghan Palm, CMP, HMCC
Meeting and Event Planner
Independent Consultant

D1 COLLABORATION CORNER — PANEL DISCUSSION Discover Solutions for Optimal End-to-End Cross Functional Collaboration

This panel connects experts from internal departments and functions with external supplier partners to exchange successful practices and share effective communication skills for working in a productive crossfunctional environment.

MODERATOR:

Valli Chapjian
Manager, Conventions & Meeting Operations
GlaxoSmithKline

PANELISTS:

Jesse Suglia
Head of Groups and Meetings
IHG

Jill Rankin, CPM
Global Sourcing Associate Director, Category Management
Boehringer Ingelheim

Taya Paige, CMM, HMCC
Business Development Manager
ITA Group

E1 OPEN PAYMENTS Open Payments Update — Are We Getting it Right?

How has the Open Payments process been working? Where does the information provided go once it is received? What value does the Open Payments provide the government? Find the answers to these questions and more in this thought-provoking discussion.

Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning
Eisai, Inc.

4:00

Hosted by:

Afternoon Refreshment Break

4:30 – 5:30PM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A2-E2)

A2 HEALTHY LIVING Find the Key to the Meeting Planner’s Heart and Health — Unearth Best Practices for Healthy Living and Work/Life Balance

Working in meeting management, stress comes in all different forms and finding the balance to remain happy, healthy and successful is critical. This stress-reliever session focuses on the most stressful aspects of working in meeting management and shares targeted habits, skills and avenues that lead to a healthier career.

Carmen-Alyce Murray
Owner
CM Meeting & Event Consultants, LLC

B2 MEDICAL DEVICE FOCUS Analyze the MedTech Europe Code and How it Affects Your Job

Is MedTech Europe’s new Code of Ethical Business Practices keeping you up at night? Gather with fellow industry stakeholders for this knowledge exchange session to learn the basics of the code, share first impressions of compliance and learn how key stakeholders are navigating it.

Jacqueline Beaulieu, HMCC
Director, Strategic Marketing & Client Engagement
Poretta & Orr, Inc.

Thomas Sullivan
Editor, Policy and Medicine;
Publisher, Life Science Compliance Update

C2 EXPERIENCE EXCHANGE The Feared Force Majeure — Share Strategies for Managing Force Majeure Situations

Over the past years, we have seen major natural disasters, terrorism and civil unrest that have harmfully impacted cities across the globe. During those times, how many meetings needed to be moved or rescheduled? How many personnel were evacuated from local offices? In such events, the force majeure clause is often invoked and can come with a lot of questions. This interactive discussion invites participants to share experiences and approaches for managing force majeure situations.

Tracey Lane
Owner, Meeting and Event Planning
The Lane Group LLC

D2 PLANNER EXCLUSIVE — THINK TANK Bring Your Own Challenge Workshop — Corporate and Third-Party Planner Collaborative*

In this think-tank session, corporate and third-party planners join together to tackle the issues facing them every day. Bring a specific challenge that has been keeping you up at night and share your experiences to help others. Take this opportunity to ask fellow planners how they handle specific situations and hear firsthand ideas that you can take back to the office to implement.

Michael Varlotta
Senior Director, Medical Education
Janssen Biotech, Inc

E2 EXPERIENCE ECONOMY Explore How Experiences Are the New Currency

Experiences are becoming a form of currency, and the incentive industry is in a unique position to leverage unprecedented influence. From motivating the workforce to driving customer loyalty, meeting and event planners are playing an even more important role in today’s experience-based economy.

Chris Lee
Chief Executive Officer
ACCESS Destination Services

DAY TWO • TUESDAY, MARCH 27, 2018 BREAKOUT SESSIONS

7:00

Networking Breakfast, CSR Activity and Appointment Time in the Exhibit Hall

INVOKE COLLABORATION WITH KEY STAKEHOLDERS AND BRING NEW ENERGY INTO YOUR PERSONAL AND PROFESSIONAL GOALS

8:30 – 9:30AM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A3-E3)

A3 INVESTIGATOR MEETINGS — CASE STUDY A Meeting Improvement Initiative — A Case for Change!

An Investigator Meeting (IM) is critical prior to the start of a clinical trial to ensure HCPs and their staff are properly trained. Their understanding and commitment to the study are paramount to the trial’s success. Additionally, since the IM often marks the first time that the HCPs get to interact with our clinical teams, the IM process is a perfect means for us to put our company’s best foot forward by providing a positive and professional customer experience. The increase in complexity of studies and requirement for knowledge of new techniques and treatments necessitated changes to the structure and content of IMs. In this case study, learn from the experienced team at Merck who led an initiative to advance needed improvements through identifying a broad array of opportunities for change in a systematic and coordinated fashion.

Sonal Humane
Director, Meeting Management
Merck

B3 INNOVATIVE THINKING Cultivate Bold Simple Meeting Management Strategies

Small or “simple” meetings represent a significant portion of cost for most organizations and easily take up 60% to 80% of the total meeting portfolio; however, there is no consistent approach to strategically managing these types of meetings. Some companies are just beginning to manage small meetings within their Strategic Meetings Management (SMM) program, and may feel inundated due to the high volume. Other companies that have been managing simple meetings in a traditional SMM approach are utilizing new technologies to simplify the process for their internal clients. Explore the definition of simple meetings, examine the benefits of managing simple meetings and consider some of the new technologies specific to simple-meeting management.

Betsy Bondurant, CMM, CTE, HMCC
President
Bondurant Consulting

Amy Perrone, SMMC, CMM
SMMP and Travel Manager
Genentech

C3 MPI-MD OPEN FORUM Evaluate the Life Sciences Meeting Landscape — Ask the Experts Facilitated Roundtable Discussions

This session is for planners and suppliers to receive advice and tips on issues and challenges in the world of life sciences meetings. The roundtable discussion is a participatory format offering open communication between industry subject matter experts and attendees.

EXPERTS:

Jacqueline Beaulieu, HMCC
Director, Strategic Marketing & Client Engagement
Poretta & Orr, Inc.

Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning
Eisai, Inc.

Michael Mahoney
Director, Meeting and Convention Services
Genentech

Taya Paige, CMM, HMCC
Business Development Manager
ITA Group

Bonnie Weiss, HMCC
Global Pharmaceutical Sales Director
Hyatt Hotels Corporation

D3 SMM — PANEL DISCUSSION Innovations in the Next Generation of Strategic Meeting Management (SMM) Technology

Navigate the SMM landscape through the lens of technology and determine where your program can be improved and the resources available to achieve that goal.

MODERATOR:

Linda McNairy
Vice President, Global Operations and Shared Services
American Express Meetings & Events

PANELISTS:

Monica Dickenson, CMP, SMMC
Head, Global Meetings and Events
Shire

Jill Rankin, CPM
Global Sourcing Associate Director, Category Management
Boehringer Ingelheim

Carmen-Alyce Murray
Owner
CM Meeting & Event Consultants, LLC

Joshua Gray
President & COO
Eved

Mark Shrayber
CEO
Muv

E3 COMPLIANCE CORNER Share “Aha Moments” for Managing Compliance Regulations

In this think-tank session on compliance regulations, engage, share and learn with industry experts.

Marlize Eckert, HMCC, HCCP
Head Compliance Solutions
GCO (Global Conference Organisers)

Jovana Paredes, JD, LLM
Compliance Expert
GCO (Global Conference Organisers)

9:30

Hosted by:

Mid-Morning Refreshment Break

10:00 – 11:00AM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A4-E4)

A4 COMPLIANCE — ROUNDTABLE Take the Industry Pulse on International Compliance — Where Do We Stand?

In this participant-driven discussion, bounce ideas around the room, share challenges and develop solutions to three main issues of international compliance.

Jill Kueser, CMP-HC, HMCC
Senior Manager, Scientific Meetings
Celgene

B4 GLOBAL CULTURE Embrace a Culture of Change in the Era of Globalization

Structure a global framework at your company through supporting a mindset of change.

Monica Dickenson, CMP, SMMC
Head, Global Meetings and Events
Shire

C4 AUDIENCE ENGAGEMENT — PANEL DISCUSSION Address the Benefits and Challenges of Managing Virtual and Hybrid Meetings and Adding Value through Audience Engagement Tools

Hear about the benefit of engagement tools and how to incorporate engagement within live, hybrid and virtual settings.

EXPERTS:

Missy Lawson
Operations Manager
The Lane Group, LLC

Sonal Humane
Director, Meeting Management
Merck

Traci Feliu, HMCC
Manager, Meetings Management
Novo Nordisk

Heiner Koppermann
Chief Executive Officer
SwarmWorks, Inc.

D4 RISK MANAGEMENT — LEARNING LAB Establish, Tailor and Execute a Risk Management Action Plan for Your Events

Whether you like it or not, as a meeting manager, you are responsible for your attendees’ duty of care. That means you need to have a customized crisis plan in place for every event you execute. But crafting a plan isn’t a cookie-cutter exercise. And it’s not something you do in a vacuum. This learning lab uses mini-lecture and a scenario-based game to deliver a crash course on how to develop customized risk management action plans for a variety of event types and crisis situations.

Kristi Casey Sanders, CMP, CMM, DES, HMCC
Director, Thought Leadership
Meeting Professionals International

E4 MEAL CAP MANIA — CASE STUDY Achieve Meal Cap Change — A Case Study of the Genentech Experience

Gain insight on how the Genentech team was able to accomplish meaningful change in meal cap limits by leveraging real-world and Pharma Forum survey data, and establishing a reasonable and customary standard that is acceptable to both senior leadership and the compliance department.

Michael Mahoney
Director, Meeting and Convention Services
Genentech

Robin Macario
Senior Manager, Meeting and Convention Services
Genentech

Katie Gallagher
Director, Purchasing
River West Meeting Associates

11:00 – 2:00

Networking Luncheon, CSR Activity and Appointment Time
(lunch buffet open from 12:00 – 1:15)

2:00 – 3:00PM CHOOSE YOUR EXPERIENTIAL LEARNING SESSION (A5–C5)

A5 Step into the Attendee's Shoes — The HCP Experience

This experiential learning session pushes you to change the way you think about each meeting and walk through the entire experience from the HCP’s perspective. Designed as an Advisory Board, this session evaluates the HCP experience and follows up with a reflection activity where participants discuss how the experience differs for other types of HCP meetings.

Phase I — Registration

Phase II — Check-In

Phase III — The On-Site Experience

Hara Hawthorne, HMCC
Senior Manager, Global Clinical Meeting Planning
Eisai Inc.

Katie Koziol, CMP, HMCC
Director, Client Services
Ashfield Meetings & Events

B5 Step into the Attendee's Shoes — The Internal Stakeholder/Corporate Attendee Experience

This interactive session pushes you to change the way you think about each meeting and walk through the entire experience from beginning to end from the internal stakeholder/corporate attendee’s perspective. Discover the important touchpoints for the attendee and conclude with a reflection activity to brainstorm engaging ways to improve the meeting process.

Phase I — Developing Expectations

Phase II — The Welcome

Phase III — The On-Site Experience

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management, Worldwide Commercial Operations
Bristol-Myers Squibb

C5 The Partnership Experience — Building the Planner/Supplier Partnership

This interactive session dives into the essentials of defining, building and maintaining a successful partnership between planners and suppliers in life sciences meeting management. Participants engage with the session leaders to share their own experiences and impart wisdom throughout the room to help one another with developing successful and long-lasting partnership strategies.

I.   Define Partnerships

II.   Build Successful Partnerships

III.   Establish Reasonable Expectations

IV.   Share Success Stories

Brian McArdle
Senior Manager, Global Procurement, Meeting and Conference Sourcing
Allergan, Inc.

Chris Lee
Chief Executive Officer
ACCESS Destination Services

3:00

Hosted by:

Afternoon Refreshment Break

3:30

General Session Reconvenes and Day Two Chairperson’s Remarks

Monica Dickenson, CMP, SMMC
Head, Global Meetings and Events
Shire

3:40

THE PHARMA FORUM THERAPY SESSION Constructive Collaboration between Hoteliers and Planners to Address Key Challenges

MODERATOR:

Kristi Casey Sanders, CMP, CMM, DES, HMCC
Director, Thought Leadership
Meeting Professionals International

PANELISTS:

Julie Hills
Managing Director, Corporate Group Sales
Hilton

Julie Morey
Global Meetings and Program Manager
Cogentix Medical

Stephanie Russo
Global Account Executive
Marriott International

LoriAnn Schreiber
Senior Events Manager
Siemens Healthineers

Bonnie Weiss, HMCC
Global Pharmaceutical Sales Director
Hyatt Hotels Corporation

Nicole McCoy, HMCC
Director, Global Sourcing
Bishop McCann

5:25

Your Musical Journey Continues

INVOKE collaboration in your experience and see how the song is shaping up! Look back at the content contributions made thus far and continue to be an active participant in the creation of the original Pharma Forum Anthem.

Angus Clark
General Manager and Partner
SongDivision

5:30

Close of Day Two

DAY THREE • WEDNESDAY, MARCH 28, 2018 CLOSING GENERAL SESSION

7:45

Networking Breakfast, CSR Activity and Appointment Time in the Exhibit Hall

IGNITE YOUR PASSION FOR GREAT MEETINGS

9:15

Day Three Chairperson’s Remarks

James Vachon, CMM
Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

9:30

FIRED UP KEYNOTE Find Your Fire and Ignite Your Passion in the Meeting Industry

Heather Hansen O’Neill
President
Find Your Fire

10:15

Integrating What's Next — The Emerging Tech and Trends for 2018

Brent Turner
Senior Vice President, Marketing, Strategy and Technology
Cramer

Julie Walker
Partner, Healthcare
Cramer

11:15

GRAND FINALE Ignite Pharma Forum! SongDivision Presents: The Pharma Forum Anthem

Throughout the conference, you have been invited to contribute to the content of an original song that represents the theme and key takeaways of Pharma Forum 2018. Join us at the Grand Finale as we reveal the song we have created together!

Angus Clark
General Manager and Partner
SongDivision

11:30

Day Three Chairperson’s Closing Remarks

James Vachon, CMM
Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

11:45

Close of Conference

WEDNESDAY, MARCH 28, 2018 • POST-CONFERENCE WORKSHOP