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Agenda | PharmaForum 2018

SUNDAY, MARCH 25, 2018 REGISTRATION & PRE-CONFERENCE ACTIVITIES

3:00 – 7:00PM

MAIN CONFERENCE REGISTRATION

4:00 – 6:00PM

Hosted by: Hilton

Senior VIP Summit — Content-Intensive Benchmarking*

This VIP, invitation-only summit is designed for senior corporate meeting management professionals from life sciences companies. Eligible attendees must have at least 10 years of meeting management experience and at least 8 years within the pharmaceutical/biotechnology and medical device industries. *Final eligibility approval is at the discretion of CBI and MeetingsNet.

Facilitator:

James Vachon, CMM
Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

6:00 – 7:00PM

Educational Support Provided by: Marriott

Newcomers' Orientation

If this is your first time at Pharma Forum, or you haven’t joined us in a few years, this orientation is a must-attend. Gain tips on how to make the most of Pharma Forum and keep your eye on key takeaways.

Brian McArdle
Senior Manager, Global Procurement, Meeting & Conference Sourcing
Allergan, Inc.

Stephanie Russo
Global Account Executive
Marriott International

7:00 – 9:00PM

OPENING RECEPTION HOSTED BY:
(Open to Meeting Managers Only)

Hyatt

Hyatt Hotels invites you to an evening with your industry colleagues to enjoy impressive culinary delights and craft cocktails. Revel in one of the most iconic hotels in downtown Philadelphia on the famous Avenue of the Arts, Hyatt at the Bellevue.

DAY ONE MONDAY, MARCH 26, 2018 OPENING GENERAL SESSION

7:30

Networking Breakfast, CSR Activity and Appointment Time in the Exhibit Hall

INFUSE POWERFUL EXPERIENCES, COMMUNICATION EXCELLENCE AND
RISK MANAGEMENT INTO YOUR MEETING MANTRA

9:00

KEYNOTE ADDRESS The Power of Communication —
Infuse Stronger Connections through Practiced Techniques to Develop More Valuable Relationships

Everyday we practice the art of communication — When we talk to coworkers, clients, managers and friends. How often do you enter or leave a conversation without really knowing what the point of it was and what you wanted to get out of it? Cat Greenleaf shares her cultivated techniques for navigating conversations to keep the flow going, get your point across and walk away with a designated outcome. Engaging the audience with her energy and charisma, Cat addresses the challenges meeting planners, partners and stakeholders face in each interaction and provides tools for making every conversation count.

Cat Greenleaf
Creator and Host
NBC and USA Network Show, Talk Stoop

Conference Welcome by CBI and MeetingsNet

Melanie Demakis
Senior Program Director
CBI, a division of UBM Americas

Melissa Fromento
Managing Director
MeetingsNet

9:30

Infuse, Invoke, Ignite — Welcome to Pharma Forum 2018

9:40

Titanium Sponsor’s Welcome and Opening Remarks

Gail Frazer
Vice President, Global Sales, Corporate Accounts
Marriott International

9:50

Day One Chairperson’s Welcome and Opening Remarks

Michael Mahoney
Director, Meeting and Convention Services
Genentech

10:00

EXPERT PANEL Safety, Security and Risk Management at Live Events

MODERATOR:

Jocelyne Côté, SMMC
Global Managing Director
American Express Meetings & Events

PANELISTS:

Kenneth Dixon
Vice President, Security & Safety Solutions
Javits Center

Jonathan Spero, MD
Chief Executive Officer
InHouse Physicians

Alan Orlob
Vice President, Global Safety and Security
Marriott International

John McCormack
Detective, Joint Terrorism Task Force
FBI and NYPD

Michael Dominguez
Chief Sales Officer
MGM International

11:00

TALK STOOP LIVE! Inside Look at the Journey of a Grateful Patient

In this exclusive Talk Stoop Live segment, Cat Greenleaf interviews Rolf Benirschke, a grateful patient and former NFL player, where he shares his inspirational story of loss, perseverance and hope. Focusing on how crucial it is to keep patients emotionally engaged for successful outcomes, infusing the patient story into your daily work serves as a reminder for why you chose this industry and that every interaction can be an impactful one.

Cat Greenleaf
Creator and Host
NBC and USA Network Show, Talk Stoop

Rolf Benirschke
Founder, Grateful Patient Project;
Former Placekicker, San Diego Chargers

As a former NFL placekicker, Rolf’s career was nearly derailed during his third season by a life-threatening battle with ulcerative colitis that required two emergency surgeries six days apart. After a miraculous comeback, he returned to play seven more seasons with the San Diego Chargers, becoming the first NFL player ever to wear an ostomy bag and was honored to be named the NFL Walter Payton Man of the Year, NFL Comeback Player of the Year and was inducted into the Chargers Hall of Fame. Following his NFL career, Rolf dedicated his life to patient advocacy and is now a respected leader and speaker in the health care industry.

11:30

Begin Your Musical Journey Through Pharma Forum

Angus Clark
General Manager and Partner
SongDivision

11:45 – 2:45

Networking Luncheon, CSR Activity and Appointment Time
(lunch buffet open from 12:00 – 1:15)

3:00 – 4:00PM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A1-E1)

A1 MEETING BEHAVIOR Leverage the Brain Science of Meeting Behavior to Improve Audience Experience and Takeaways

Learn the basic science behind how people behave at meetings and how to utilize this knowledge to positively change the format and experience for meeting attendees.

Janet Sperstad, CMP
Program Director, Meeting and Event Management
Madison College

B1 COMPLIANCE 101 Develop a Robust Toolkit for Compliant Meetings

If you are new to the life sciences industry, or diving into a new career path in meetings management, this session is a mustattend to gain a basic understanding and knowledge of key industry terminology and an overview of compliance as it relates to managing meetings and events.

Michelle Bartolone, CMP-HC
Chief Executive Officer
Meeting Sites Pro, Inc.

C1 RFP MAGIC Best Practices to Create an Efficient and Effective RFP for Life Sciences Meetings

Discover important industry-specific information to include in your next RFP to increase the quality of proposals received from valued venues and partners.

Meghan Palm, CMP, HMCC
Meeting and Event Planner
Independent Consultant

D1 COLLABORATION CORNER — PANEL DISCUSSION Discover Solutions for Optimal End-to-End Cross Functional Collaboration

This panel connects experts from internal departments and functions with external supplier partners to exchange successful practices and share effective communication skills for working in a productive crossfunctional environment.

MODERATOR:

Valli Chapjian
Manager, Conventions & Meeting Operations
GlaxoSmithKline

PANELISTS:

Jesse Suglia
Head of Groups and Meetings
IHG

Jill Rankin, CPM
Global Sourcing Associate Director, Category Management
Boehringer Ingelheim

Taya Paige, CMM, HMCC
Business Development Manager
ITA Group

E1 OPEN PAYMENTS Open Payments Update — Are We Getting it Right?

How has the Open Payments process been working? Where does the information provided go once it is received? What value does the Open Payments provide the government? Find the answers to these questions and more in this thought-provoking discussion.

Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning
Eisai, Inc.

4:00

Hosted by: muv

Afternoon Refreshment Break

4:30 – 5:30PM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A2-E2)

A2 HEALTHY LIVING Find the Key to the Meeting Planner’s Heart and Health — Unearth Best Practices for Healthy Living and Work/Life Balance

Working in meeting management, stress comes in all different forms and finding the balance to remain happy, healthy and successful is critical. This stress-reliever session focuses on the most stressful aspects of working in meeting management and shares targeted habits, skills and avenues that lead to a healthier career.

Carmen-Alyce Murray
Owner
CM Meeting & Event Consultants, LLC

B2 MEDICAL DEVICE FOCUS Analyze the MedTech Europe Code and How it Affects Your Job

Is MedTech Europe’s new Code of Ethical Business Practices keeping you up at night? Gather with fellow industry stakeholders for this knowledge exchange session to learn the basics of the code, share first impressions of compliance and learn how key stakeholders are navigating it.

Jacqueline Beaulieu, HMCC
Director, Strategic Marketing & Client Engagement
Poretta & Orr, Inc.

Thomas Sullivan
Editor, Policy and Medicine;
Publisher, Life Science Compliance Update

C2 EXPERIENCE EXCHANGE The Feared Force Majeure — Share Strategies for Managing Force Majeure Situations

Over the past years, we have seen major natural disasters, terrorism and civil unrest that have harmfully impacted cities across the globe. During those times, how many meetings needed to be moved or rescheduled? How many personnel were evacuated from local offices? In such events, the force majeure clause is often invoked and can come with a lot of questions. This interactive discussion invites participants to share experiences and approaches for managing force majeure situations.

Tracey Lane
Owner, Meeting and Event Planning
The Lane Group LLC

D2 PLANNER EXCLUSIVE — THINK TANK Bring Your Own Challenge Workshop — Corporate and Third-Party Planner Collaborative*

In this think-tank session, corporate and third-party planners join together to tackle the issues facing them every day. Bring a specific challenge that has been keeping you up at night and share your experiences to help others. Take this opportunity to ask fellow planners how they handle specific situations and hear firsthand ideas that you can take back to the office to implement.

Michael Varlotta
Senior Director, Medical Education
Janssen Biotech, Inc

E2 EXPERIENCE ECONOMY Explore How Experiences Are the New Currency

Experiences are becoming a form of currency, and the incentive industry is in a unique position to leverage unprecedented influence. From motivating the workforce to driving customer loyalty, meeting and event planners are playing an even more important role in today’s experience-based economy.

Chris Lee
Chief Executive Officer
ACCESS Destination Services

5:30 – 6:30PM

InterContinental Hotels Group

NETWORKING COCKTAIL RECEPTION
IN THE EXHIBIT HALL
HOSTED BY:

7:00 – 10:00PM

Marriott

EVENING DINNER RECEPTION HOSTED BY:

(OPEN TO MEETING MANAGERS ONLY)

DAY TWO TUESDAY, MARCH 27, 2018 BREAKOUT SESSIONS

7:00

Networking Breakfast, CSR Activity and Appointment Time in the Exhibit Hall

INVOKE COLLABORATION WITH KEY STAKEHOLDERS AND BRING NEW ENERGY INTO YOUR PERSONAL AND PROFESSIONAL GOALS

8:30 – 9:30AM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A3-E3)

A3 INVESTIGATOR MEETINGS — CASE STUDY A Meeting Improvement Initiative — A Case for Change!

An Investigator Meeting (IM) is critical prior to the start of a clinical trial to ensure HCPs and their staff are properly trained. Their understanding and commitment to the study are paramount to the trial’s success. Additionally, since the IM often marks the first time that the HCPs get to interact with our clinical teams, the IM process is a perfect means for us to put our company’s best foot forward by providing a positive and professional customer experience. The increase in complexity of studies and requirement for knowledge of new techniques and treatments necessitated changes to the structure and content of IMs. In this case study, learn from the experienced team at Merck who led an initiative to advance needed improvements through identifying a broad array of opportunities for change in a systematic and coordinated fashion.

Sonal Humane
Director, Meeting Management
Merck

B3 INNOVATIVE THINKING Cultivate Bold Simple Meeting Management Strategies

Small or “simple” meetings represent a significant portion of cost for most organizations and easily take up 60% to 80% of the total meeting portfolio; however, there is no consistent approach to strategically managing these types of meetings. Some companies are just beginning to manage small meetings within their Strategic Meetings Management (SMM) program, and may feel inundated due to the high volume. Other companies that have been managing simple meetings in a traditional SMM approach are utilizing new technologies to simplify the process for their internal clients. Explore the definition of simple meetings, examine the benefits of managing simple meetings and consider some of the new technologies specific to simple-meeting management.

Betsy Bondurant, CMM, CTE, HMCC
President
Bondurant Consulting

Amy Perrone, SMMC, CMM
SMMP and Travel Manager
Genentech

C3 MPI-MD OPEN FORUM Evaluate the Life Sciences Meeting Landscape — Ask the Experts Facilitated Roundtable Discussions

This session is for planners and suppliers to receive advice and tips on issues and challenges in the world of life sciences meetings. The roundtable discussion is a participatory format offering open communication between industry subject matter experts and attendees.

EXPERTS:

Jacqueline Beaulieu, HMCC
Director, Strategic Marketing & Client Engagement
Poretta & Orr, Inc.

Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning
Eisai, Inc.

Michael Mahoney
Director, Meeting and Convention Services
Genentech

Taya Paige, CMM, HMCC
Business Development Manager
ITA Group

Bonnie Weiss, HMCC
Global Pharmaceutical Sales Director
Hyatt Hotels Corporation

D3 SMM — PANEL DISCUSSION Innovations in the Next Generation of Strategic Meeting Management (SMM) Technology

Navigate the SMM landscape through the lens of technology and determine where your program can be improved and the resources available to achieve that goal.

MODERATOR:

Linda McNairy
Vice President, Global Operations and Shared Services
American Express Meetings & Events

PANELISTS:

Monica Dickenson, CMP, SMMC
Head, Global Meetings and Events
Shire

Jill Rankin, CPM
Global Sourcing Associate Director, Category Management
Boehringer Ingelheim

Carmen-Alyce Murray
Owner
CM Meeting & Event Consultants, LLC

Joshua Gray
President & COO
Eved

Mark Shrayber
CEO
Muv

E3 COMPLIANCE CORNER Share “Aha Moments” for Managing Compliance Regulations

In this think-tank session on compliance regulations, engage, share and learn with industry experts.

Marlize Eckert, HMCC, HCCP
Head Compliance Solutions
GCO (Global Conference Organisers)

Jovana Paredes, JD, LLM
Compliance Expert
GCO (Global Conference Organisers)

9:30

Hosted by: Topper Worldwide

Mid-Morning Refreshment Break

10:00 – 11:00AM CHOOSE YOUR EDUCATIONAL BREAKOUT SESSION (A4-E4)

A4 COMPLIANCE — ROUNDTABLE Take the Industry Pulse on International Compliance — Where Do We Stand?

In this participant-driven discussion, bounce ideas around the room, share challenges and develop solutions to three main issues of international compliance.

Jill Kueser, CMP-HC, HMCC
Senior Manager, Scientific Meetings
Celgene

B4 GLOBAL CULTURE Embrace a Culture of Change in the Era of Globalization

Structure a global framework at your company through supporting a mindset of change.

Monica Dickenson, CMP, SMMC
Head, Global Meetings and Events
Shire

C4 AUDIENCE ENGAGEMENT — PANEL DISCUSSION Address the Benefits and Challenges of Managing Virtual and Hybrid Meetings and Adding Value through Audience Engagement Tools

Hear about the benefit of engagement tools and how to incorporate engagement within live, hybrid and virtual settings.

EXPERTS:

Missy Lawson
Operations Manager
The Lane Group, LLC

Sonal Humane
Director, Meeting Management
Merck

Traci Feliu, HMCC
Manager, Meetings Management
Novo Nordisk

Heiner Koppermann
Chief Executive Officer
SwarmWorks, Inc.

D4 RISK MANAGEMENT — LEARNING LAB Establish, Tailor and Execute a Risk Management Action Plan for Your Events

Whether you like it or not, as a meeting manager, you are responsible for your attendees’ duty of care. That means you need to have a customized crisis plan in place for every event you execute. But crafting a plan isn’t a cookie-cutter exercise. And it’s not something you do in a vacuum. This learning lab uses mini-lecture and a scenario-based game to deliver a crash course on how to develop customized risk management action plans for a variety of event types and crisis situations.

Kristi Casey Sanders, CMP, CMM, DES, HMCC
Director, Thought Leadership
Meeting Professionals International

E4 MEAL CAP MANIA — CASE STUDY Achieve Meal Cap Change — A Case Study of the Genentech Experience

Gain insight on how the Genentech team was able to accomplish meaningful change in meal cap limits by leveraging real-world and Pharma Forum survey data, and establishing a reasonable and customary standard that is acceptable to both senior leadership and the compliance department.

Michael Mahoney
Director, Meeting and Convention Services
Genentech

Robin Macario
Senior Manager, Meeting and Convention Services
Genentech

Katie Gallagher
Director, Purchasing
River West Meeting Associates

11:00 – 2:00

Networking Luncheon, CSR Activity and Appointment Time
(lunch buffet open from 12:00 – 1:15)

2:00 – 3:00PM CHOOSE YOUR EXPERIENTIAL LEARNING SESSION (A5–C5)

A5 Step into the Attendee's Shoes — The HCP Experience

This experiential learning session pushes you to change the way you think about each meeting and walk through the entire experience from the HCP’s perspective. Designed as an Advisory Board, this session evaluates the HCP experience and follows up with a reflection activity where participants discuss how the experience differs for other types of HCP meetings.

Phase I — Registration

Phase II — Check-In

Phase III — The On-Site Experience

Hara Hawthorne, HMCC
Senior Manager, Global Clinical Meeting Planning
Eisai Inc.

Katie Koziol, CMP, HMCC
Director, Client Services
Ashfield Meetings & Events

B5 Step into the Attendee's Shoes — The Internal Stakeholder/Corporate Attendee Experience

This interactive session pushes you to change the way you think about each meeting and walk through the entire experience from beginning to end from the internal stakeholder/corporate attendee’s perspective. Discover the important touchpoints for the attendee and conclude with a reflection activity to brainstorm engaging ways to improve the meeting process.

Phase I — Developing Expectations

Phase II — The Welcome

Phase III — The On-Site Experience

Jeffrey A. Cesari, CMP, HMCC
Worldwide Congress Manager, Global HCP, Congress & Meetings Management, Worldwide Commercial Operations
Bristol-Myers Squibb

C5 The Partnership Experience — Building the Planner/Supplier Partnership

This interactive session dives into the essentials of defining, building and maintaining a successful partnership between planners and suppliers in life sciences meeting management. Participants engage with the session leaders to share their own experiences and impart wisdom throughout the room to help one another with developing successful and long-lasting partnership strategies.

I.   Define Partnerships

II.   Build Successful Partnerships

III.   Establish Reasonable Expectations

IV.   Share Success Stories

Brian McArdle
Senior Manager, Global Procurement, Meeting and Conference Sourcing
Allergan, Inc.

Chris Lee
Chief Executive Officer
ACCESS Destination Services

3:00

Hosted by: Iacono Productions

Afternoon Refreshment Break

3:30

General Session Reconvenes and Day Two Chairperson’s Remarks

Monica Dickenson, CMP, SMMC
Head, Global Meetings and Events
Shire

3:40

THE PHARMA FORUM THERAPY SESSION Constructive Collaboration between Hoteliers and Planners to Address Key Challenges

MODERATOR:

Kristi Casey Sanders, CMP, CMM, DES, HMCC
Director, Thought Leadership
Meeting Professionals International

PANELISTS:

Julie Hills
Managing Director, Corporate Group Sales
Hilton

Julie Morey
Global Meetings and Program Manager
Cogentix Medical

Stephanie Russo
Global Account Executive
Marriott International

LoriAnn Schreiber
Senior Events Manager
Siemens Healthineers

Bonnie Weiss, HMCC
Global Pharmaceutical Sales Director
Hyatt Hotels Corporation

Nicole McCoy, HMCC
Director, Global Sourcing
Bishop McCann

3:40

GOAL GETTER SPOTLIGHT Life Sciences Leaders — Reignite Your Path to Career Success

With continual back-to-back meetings and seemingly endless emails, it’s not surprising that we can, at times, lose sight of why we do what we do, and relegate career aspiration discussions to annual performance times on the calendar. This career spotlight provides the opportunity for you to reflect on whether you are fully having the impact you had wanted to make on your career and this industry. Achieve improved performance outcomes from your teams by better understanding the benefits of diversity. And, most importantly, interactively explore ways you can customize your leadership style and create an action plan to achieve the change you want to make. Whether you are looking for ideas to help you climb the career ladder, or to just get better at what you do, this goal getter session addresses leadership strategies to benefit you, your team and your industry.

Laurie Cooke, PGDip, RPh, CAE
Chief Executive Officer
Healthcare Businesswomen's Association (HBA)

5:25

Your Musical Journey Continues

INVOKE collaboration in your experience and see how the song is shaping up! Look back at the content contributions made thus far and continue to be an active participant in the creation of the original Pharma Forum Anthem.

Angus Clark
General Manager and Partner
SongDivision

5:30

Close of Day Two

NETWORKING RECEPTION IN THE EXHIBIT HALL

DAY THREE WEDNESDAY, MARCH 28, 2018 CLOSING GENERAL SESSION

7:45

Networking Breakfast, CSR Activity and Appointment Time in the Exhibit Hall

IGNITE YOUR PASSION FOR GREAT MEETINGS

9:15

Day Three Chairperson’s Remarks

James Vachon, CMM
Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

9:30

FIRED UP KEYNOTE Find Your Fire and Ignite Your Passion in the Meeting Industry

Heather Hansen O’Neill
President
Find Your Fire

10:15

Integrating What's Next — The Emerging Tech and Trends for 2018

Brent Turner
Senior Vice President, Marketing, Strategy and Technology
Cramer

Julie Walker
Partner, Healthcare
Cramer

10:45

PHARMA FORUM TRAILBLAZER AWARD CEREMONY

Pharma Forum is honoring individuals within our community who have shown impeccable innovation, collaboration mastery and passionate leadership within the greater life sciences community.

Experience Innovation Trailblazer Award

Collaboration Trailblazer Award

Passionate Leadership Trailblazer Award

11:15

GRAND FINALE Ignite Pharma Forum! SongDivision Presents: The Pharma Forum Anthem

Throughout the conference, you have been invited to contribute to the content of an original song that represents the theme and key takeaways of Pharma Forum 2018. Join us at the Grand Finale as we reveal the song we have created together!

Angus Clark
General Manager and Partner
SongDivision

11:30

Day Three Chairperson’s Closing Remarks

James Vachon, CMM
Associate Director, Events, Meetings & Conventions
Takeda Pharmaceuticals

11:45

Close of Conference

WEDNESDAY, MARCH 28, 2018 POST-CONFERENCE WORKSHOP

1:00 – 5:00PM HEALTHCARE MEETING COMPLIANCE CERTIFICATE PROGRAM (HMCC)

Meeting Professionals International Educational
Support
Provided by:

Earn Your Healthcare Meeting Compliance Certificate and Gain a Foundation in Key Healthcare Disciplines in a Condensed Format

Pharma Forum co-organizers CBI and MeetingsNet, in partnership with the MPI Academy at Meeting Professionals International (MPI), are pleased to offer Healthcare Meeting Compliance Certificate workshop at Pharma Forum 2018.

Every healthcare professional must balance unprecedented changes and demands when understanding the global impact of healthcare compliance. The four-hour Healthcare Meeting Compliance Certificate (HMCC) program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Participants Will:

  • Gain healthcare compliance management skills
  • Recognize unique terminologies
  • Process reporting management with samples
  • Understand Transfers of Values
  • Learn the who, what, where and how of the Physician Payment Sunshine Act (Open Payments)
  • Obtain sales and marketing tips
  • Interact with peers to share success stories and challenges

The Benefits of Completing this Certificate:

  • Get up to speed in just 4 hours — This certificate is valid for 2 years!
  • No test and no “pass/fail” — Our focus is on educating planning professionals
  • Earn CMP-HC clock hours
  • Increase credibility with clients and tap into new employment opportunities
  • Participants receive a certificate upon completion of the course that is endorsed by both the MPI Academy and Meeting Professionals International

Workshop Leader:

Pat Schaumann, CMP, CSEP, DMCP, HMCC
Senior Director, Healthcare Compliance
Maritz Travel — A Maritz Global Events Company

SPECIAL OFFER:

As a registrant of Pharma Forum, you will receive $200 off the regular HMCC certificate program fee for a total cost of $499. Those not registered for Pharma Forum 2018 can still attend for the regular fee of $699.

Registrants can purchase “Breaking the Code to Healthcare Compliance, 3rd Edition” and read prior to session. Books are available for $89.95 each and can be ordered online at: http://www.meetingcompliance.com.

Visit https://www.regonline.com/HMCCPharma2018 for more information and to register.