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DAY ONE | Monday, October 28, 2019

7:15

Registration and Continental Breakfast

8:15

Chairman’s Welcome and Opening Remarks

Sasha Zbitnoff
Associate Director, Commercial Project Management
Alkermes

Industry Insight and Key Market Trends

8:30

INDUSTRY CONVERSATION Launch Imperatives and Lessons Learned from Recent Product Launches

Panelists:

Tim Mooney
Associate Director, US Marketing
Alnylam

Damon Harrell
Vice President, Marketing for Depression and Schizophrenia
Alkermes

Karen Keller
Assistant Director, Operational Excellence
Astellas

Lesly Charanza
Vice President - Market Access, Reimbursement and Patient Services
Heron Therapeutics

9:30

CASE STUDY Marketing in a Digital Age —
New Approaches and How They Are Impacting your Marketing Strategy

Lyndi Hirsch
Senior Director, Consumer Marketing
Dermira

10:15

Networking and Refreshment Break

Launch Planning

10:45

PRACTICAL SESSION Launch Management Approach Revealed

Diana Dai
Former Executive Director, US Pipeline & Launch Management
Sandoz

11:45

PRACTICAL SESSION Launch Spend Optimization Strategies

Ted Hoffman
former Senior Director, Launch Management
Teva Pharmaceutical

12:25

Networking Luncheon

1:40

Critical Success Factors for Product Launch in an Evolving Marketplace

Biruk Bekele
Consultant II
Avalere Health

Dana Macher
Practice Director
Avalere Health

2:25

Walking the Fine Line —
Compliant Patient Advocacy and HCP Engagement Strategies

Kyle Y. Faget
Special Counsel
Foley & Lardner LLP

3:00

The Launch-Success Playbook

Susan Abedi
Executive Vice President, Commercial Solutions
81qd

Santos Torres, Jr., MBA
US Pharmaceuticals, Senior Director of Marketing,
Allergy/Anti-Infectives/Anti-Virals
Bausch + Lomb

3:45

Networking and Refreshment Break

4:15

PRACTICAL SESSION Use Value Development Planning to Develop Comprehensive Strategic Plans for Global Pricing, Reimbursement and Market Access

Leora Schiff
Principal
Altius Strategy Consulting

5:00

Practical EHR Actions to Increase Your Brand and Commercial Success

Brian Bamberger
Practice Lead, Life Sciences
Point of Care Partners

5:45

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO | Tuesday, October 29, 2019

7:30

Registration and Continental Breakfast

8:15

Chairman’s Review of Day One

Sasha Zbitnoff
Associate Director, Commercial Project Management
Alkermes

Focus on Speciality Therapeutics

8:30

INDUSTRY CONVERSATION Novel Product Launch Planning for Gene Therapy and CART-T Products

Moderator:

Tara Herington
Vice President
Cardinal Health Sonexus™ Access and Patient Support

Panelists:

Adam Schwebach
Associate Director, Commercial Operations
bluebird bio

Rita Johnson-Greene
Head of Commercial Operations
Spark Therapeutics

9:15

CASE STUDY Key Components for Success in an Orphan Product Launch

Richard H. Williams
Senior Vice President
CSI Specialty Group

10:00

Networking and Refreshment Break

Launch Execution and Delivery

10:30

Evolving Go-To-Market Strategies for Successful New Product Launch in 2020 & Beyond

Moderator:

Bart Lombardi
Managing Director and Founder
Clarion

Panelists:

Steve Kreider
Vice President, Sales
Ortho Dermatologics

Jing Marantz, MD, PhD
SVP, Head of Medical Affairs
Alnylam Pharmaceuticals

Caren Deardorf
Chief Commercial Officer
Ohana Biosciences

11:15

CASE STUDY New Product Planning Strategies to Ensure Organizational Robustness for Launch

Tony Russell
Senior Director, Product Strategy and Commercial Planning
Theravance Biopharma

12:00

INDUSTRY CONVERSATION Marketing Strategy in Action

Jill Charbonneau
Director, Quality Affairs
Harmony Biosciences

Jan Hantrakul
Senior Medical Information Associate
Lundbeck

12:45

Networking Luncheon

2:00

PRACTICAL SESSION Scale-Up — New Strategies to
Grow your Organizational Structure In Preparation for Launch

Ted Hoffman
former Senior Director, Launch Management
Teva Pharmaceutical

2:45

Reimbursement Strategies for Product Launch

Rahul Khara
Senior Director, Compliance and Commercial Counsel
Acceleron Pharma Inc.

3:30

Chairman’s Closing Remarks

Sasha Zbitnoff
Associate Director, Commercial Project Management
Alkermes

3:40

Close of Conference

Want more agenda details? Download the brochure.

DAY ONE | Monday, October 28, 2019

7:15

Registration and Continental Breakfast

8:15

Chairman’s Welcome and Opening Remarks

Sasha Zbitnoff
Associate Director, Commercial Project Management
Alkermes

Industry Insight and Key Market Trends

8:30

INDUSTRY CONVERSATION Launch Imperatives and Lessons Learned from Recent Product Launches

Panelists:

Tim Mooney
Associate Director, US Marketing
Alnylam

Damon Harrell
Vice President, Marketing for Depression and Schizophrenia
Alkermes

Karen Keller
Assistant Director, Operational Excellence
Astellas

Lesly Charanza
Vice President - Market Access, Reimbursement and Patient Services
Heron Therapeutics

9:30

CASE STUDY Marketing in a Digital Age —
New Approaches and How They Are Impacting your Marketing Strategy

Lyndi Hirsch
Senior Director, Consumer Marketing
Dermira

10:15

Networking and Refreshment Break

Launch Planning

10:45

PRACTICAL SESSION Launch Management Approach Revealed

Diana Dai
Former Executive Director, US Pipeline & Launch Management
Sandoz

11:45

PRACTICAL SESSION Launch Spend Optimization Strategies

Ted Hoffman
former Senior Director, Launch Management
Teva Pharmaceutical

12:25

Networking Luncheon

1:40

Critical Success Factors for Product Launch in an Evolving Marketplace

Biruk Bekele
Consultant II
Avalere Health

Dana Macher
Practice Director
Avalere Health

2:25

Walking the Fine Line —
Compliant Patient Advocacy and HCP Engagement Strategies

Kyle Y. Faget
Special Counsel
Foley & Lardner LLP

3:00

The Launch-Success Playbook

Susan Abedi
Executive Vice President, Commercial Solutions
81qd

Santos Torres, Jr., MBA
US Pharmaceuticals, Senior Director of Marketing,
Allergy/Anti-Infectives/Anti-Virals
Bausch + Lomb

3:45

Networking and Refreshment Break

4:15

PRACTICAL SESSION Use Value Development Planning to Develop Comprehensive Strategic Plans for Global Pricing, Reimbursement and Market Access

Leora Schiff
Principal
Altius Strategy Consulting

5:00

Practical EHR Actions to Increase Your Brand and Commercial Success

Brian Bamberger
Practice Lead, Life Sciences
Point of Care Partners

5:45

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO | Tuesday, October 29, 2019

7:30

Registration and Continental Breakfast

8:15

Chairman’s Review of Day One

Sasha Zbitnoff
Associate Director, Commercial Project Management
Alkermes

Focus on Speciality Therapeutics

8:30

INDUSTRY CONVERSATION Novel Product Launch Planning for Gene Therapy and CART-T Products

Moderator:

Tara Herington
Vice President
Cardinal Health Sonexus™ Access and Patient Support

Panelists:

Adam Schwebach
Associate Director, Commercial Operations
bluebird bio

Rita Johnson-Greene
Head of Commercial Operations
Spark Therapeutics

9:15

CASE STUDY Key Components for Success in an Orphan Product Launch

Richard H. Williams
Senior Vice President
CSI Specialty Group

10:00

Networking and Refreshment Break

Launch Execution and Delivery

10:30

Evolving Go-To-Market Strategies for Successful New Product Launch in 2020 & Beyond

Moderator:

Bart Lombardi
Managing Director and Founder
Clarion

Panelists:

Steve Kreider
Vice President, Sales
Ortho Dermatologics

Jing Marantz, MD, PhD
SVP, Head of Medical Affairs
Alnylam Pharmaceuticals

Caren Deardorf
Chief Commercial Officer
Ohana Biosciences

11:15

CASE STUDY New Product Planning Strategies to Ensure Organizational Robustness for Launch

Tony Russell
Senior Director, Product Strategy and Commercial Planning
Theravance Biopharma

12:00

INDUSTRY CONVERSATION Marketing Strategy in Action

Jill Charbonneau
Director, Quality Affairs
Harmony Biosciences

Jan Hantrakul
Senior Medical Information Associate
Lundbeck

12:45

Networking Luncheon

2:00

PRACTICAL SESSION Scale-Up — New Strategies to
Grow your Organizational Structure In Preparation for Launch

Ted Hoffman
former Senior Director, Launch Management
Teva Pharmaceutical

2:45

Reimbursement Strategies for Product Launch

Rahul Khara
Senior Director, Compliance and Commercial Counsel
Acceleron Pharma Inc.

3:30

Chairman’s Closing Remarks

Sasha Zbitnoff
Associate Director, Commercial Project Management
Alkermes

3:40

Close of Conference