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Agenda

Sample Strategies to Drive Commercial Success, Increase Operational Efficiency and Enhance Market Access

October 16-17, 2019
  • Philadelphia, PA

Agenda

Want more agenda details? Download the brochure.

DAY ONE Wednesday, October 16, 2019

7:30

Registration and Continental Breakfast

8:30

Chairman’s Welcome and Opening Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper and Company, Inc.

8:45

Learn to Stay in Your Lane —
Manage the Difference Between Samples and Free Goods

Teresita Weiss
Senior Vice President, Regulatory Affairs and Compliance
J. Knipper and Company, Inc.

9:30

ROUNDTABLE DISCUSSION Benchmark Sample Strategies for Operational and Commercial Success — Is Your Sample Program Up to Par?

Brenda Neal
Associate Director, Sales Operations
Avanir

Don Conners
Vice President, National Accounts
J. Knipper and Company, Inc.

10:15

Networking and Refreshment Break

Untangle Pharmaceutical Sample Compliance

10:45

Stress Testing Sample Compliance

Janet Schumacher
Associate Manager, QA and Regulatory Affairs
Sebela

Optimize Sample Operations

11:45

Specialty Product Sampling — Key Considerations

Leah Foster
Sample Accountability,
Bayer HealthCare

12:30

Networking Luncheon

1:45

How Big Data and Analytics Deliver Better Personalization – Learn to Target Effective Sampling and Detailing

Igor Rudychev, Sr.
Director, Business Insights & Analytics
AstraZeneca PLC

2:30

Explore e-Sampling as a Robust, Cost Effective Solution to Sample Inventory Management

Speaker TBA

3:15

Networking and Refreshment Break

3:45

Understand Cold Chain Logistics and Green Technologies

Chris Dotta
Sr. Account Manager
Pakoil Company

Frank Butch
Director of Quality & Commercialization
Sonoco ThermoSafe

4:30

White Space Marketing and Sample Strategy for Untapped Markets

Tommy King
National Business Director
J. Knipper and Company, Inc.

5:15

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO Thursday, October 17, 2019

7:30

Continental Breakfast

8:45

Chairman’s Preview of Day Two

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper and Company, Inc.

Streamline Sample Logistics

9:00

Enhanced Salesforce Effectiveness through “Last Mile” Management

Steve Conn
Senior Vice President, Commercial Development
Genesis Logistics

9:45

Discuss the Costs and Benefits of Direct to HCP and Direct to
Rep Fulfillment Strategies

David Wilson
Vice President, Business Development for
Pharmaceutical Sales, Operations and Marketing
J. Knipper and Company, Inc.

Robert Candea
Director of Sales Operations
Glenmark Pharmaceuticals

10:30

ROUNDTABLE DISCUSSIONUnderstand How to Better Interface Commercial Operations with
3PL Sample Vendors

Ronnie Choudhary
Senior Director of Global Customer Strategy
Pfizer

11:15

Chairman’s Closing Remarks

11:30

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

DAY ONE Wednesday, October 16, 2019

7:30

Registration and Continental Breakfast

8:30

Chairman’s Welcome and Opening Remarks

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper and Company, Inc.

8:45

Learn to Stay in Your Lane —
Manage the Difference Between Samples and Free Goods

Teresita Weiss
Senior Vice President, Regulatory Affairs and Compliance
J. Knipper and Company, Inc.

9:30

ROUNDTABLE DISCUSSION Benchmark Sample Strategies for Operational and Commercial Success — Is Your Sample Program Up to Par?

Brenda Neal
Associate Director, Sales Operations
Avanir

Don Conners
Vice President, National Accounts
J. Knipper and Company, Inc.

10:15

Networking and Refreshment Break

Untangle Pharmaceutical Sample Compliance

10:45

Stress Testing Sample Compliance

Janet Schumacher
Associate Manager, QA and Regulatory Affairs
Sebela

Optimize Sample Operations

11:45

Specialty Product Sampling — Key Considerations

Leah Foster
Sample Accountability,
Bayer HealthCare

12:30

Networking Luncheon

1:45

How Big Data and Analytics Deliver Better Personalization – Learn to Target Effective Sampling and Detailing

Igor Rudychev, Sr.
Director, Business Insights & Analytics
AstraZeneca PLC

2:30

Explore e-Sampling as a Robust, Cost Effective Solution to Sample Inventory Management

Speaker TBA

3:15

Networking and Refreshment Break

3:45

Understand Cold Chain Logistics and Green Technologies

Chris Dotta
Sr. Account Manager
Pakoil Company

Frank Butch
Director of Quality & Commercialization
Sonoco ThermoSafe

4:30

White Space Marketing and Sample Strategy for Untapped Markets

Tommy King
National Business Director
J. Knipper and Company, Inc.

5:15

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO Thursday, October 17, 2019

7:30

Continental Breakfast

8:45

Chairman’s Preview of Day Two

Eric Johnson
Senior Vice President, Commercial Development
J. Knipper and Company, Inc.

Streamline Sample Logistics

9:00

Enhanced Salesforce Effectiveness through “Last Mile” Management

Steve Conn
Senior Vice President, Commercial Development
Genesis Logistics

9:45

Discuss the Costs and Benefits of Direct to HCP and Direct to
Rep Fulfillment Strategies

David Wilson
Vice President, Business Development for
Pharmaceutical Sales, Operations and Marketing
J. Knipper and Company, Inc.

Robert Candea
Director of Sales Operations
Glenmark Pharmaceuticals

10:30

ROUNDTABLE DISCUSSIONUnderstand How to Better Interface Commercial Operations with
3PL Sample Vendors

Ronnie Choudhary
Senior Director of Global Customer Strategy
Pfizer

11:15

Chairman’s Closing Remarks

11:30

Close of Conference