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Sample Strategies to Drive Commercial Success, Increase Operational Efficiency and Enhance Market Access

October 16-17, 2019
  • Philadelphia, PA

CBI’s 9th annual Next Generation Pharmaceutical Samples returns as the preeminent forum to discuss best practices in physician sample programs. CBI and our partners have been providing the industry with the only event dedicated exclusively to physician sample operations for nearly a decade.

This year, we’ll be convening October 16-17 in Philadelphia. We have built another engaging and compelling agenda that brings together some of the most qualified industry professionals to speak on real life topics. As pharmaceutical marketing and the role of sampling continues to evolve, this conference provides not only the opportunity to learn about industry changes from experts, but also encourages participation and networking with your peers.

Samples are being utilized in many ways that differ from conventional uses. Biologics heighten the need for cold chain distribution, free goods programs encourage alternative uses of “samples,” and smaller patient populations all create challenges. Thus, the opportunity to attend the Next Generation Pharmaceutical Samples which aims to help the industry address many of these challenges through sessions with well-known industry experts and leading solutions providers from relevant disciplines.

It is our hope to provide you with real life scenarios and practical examples of how to address existing and growing trends within the industry and to better assist your organization in today’s dynamic environment.

Some Key Benefits from This Year’s Event Include:

  • Learning about the evolving role of samples vs free goods
  • Understand industry benchmark data
  • Novel strategies to bring your initiatives to the next level
  • Opportunities to benchmark with sample personnel from across the pharmaceutical industry
  • Technologies to help overcome some of your most pressing challenges in sample operations
  • Cross-functional dialogue between divisions to create efficiencies and streamline operations

Previous Attendee Acclaim:

Loved the group discussion segments. Also enjoyed that the day had plenty of time built in to
actually network with people.

Janssen Pharmaceuticals

Interactive and very engaging.

Sebela Pharmaceuticals Inc.