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5 Tips on How Your Content Marketing Can Improve Your Pharma Brand
Logan Fleck (Apr. 03, 2014)
Marketing pharmaceuticals has surpassed the practice of merely supplying facts about a particular product and its function. Now, it’s all about identifying with your audience and giving them more than just a sales pitch. It’s about being a part of their every day life. The patient’s “journey” – i.e. the lifecycle of understanding a condition, to treatment options, to recovery and a healthy lifestyle – is the concept that should be top of mind when developing a campaign strategy, and there’s no better way to present this idea than through content marketing. Here’s a look at five tips to leverage content marketing to promote your pharma brand and engage customers.

Related Conference: iPharma 2014 – CBI’s Marketing Innovation Summit

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